Episodios

  • OFI 1281: How Multi-Level Marketing Is Saving Farms | Corey Strothman | Conklin Company
    Jan 14 2022

    Our guest today is a 4th generation farmer, and he is trying to reclaim a farming operation that was lost in his family so that the operation can go into the 5th and 6th generations and beyond.

    Corey Strothman has an interesting story of growing up on his families farm and then his father having to stop farming independently and lease out their ground when Corey was ten years of age. For about 22 years Corey's father actually farmed the family ground for another farmer who was leasing it from them. Then, around the time that Corey was in his early 30's the opportunity arose for he and father to partner and start farming independently again.

    This was not as simple as it sounds. The land was there, but the equipment was not. So, a lot of outside income was going to be required to get things up and running and return the operation to the productivity that it once had. This required Corey to produce off-farm income. Today, Corey's wife works in town, he is a John Deere mechanic full-time, and he is an independent distributor of agricultural and automotive products for a company called Conklin

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    45 m
  • MMP 043: Final Episode Of Microphone Money & Why Does Your Future Client Need A Podcast
    May 4 2020

    There are a lot of reasons "why" your future clients should have a podcast to share their message. In this episode of Microphone Money we will talk about what questions to answer for them, and the best ways to do this.

    I will also explain why this is the final episode.

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    36 m
  • MMP 042: Who Will Be Responsible For Growing The Show?
    Apr 27 2020

    A new podcast is not going to grow on its own. Creating the show and publishing it is only about 10% of the work. To get maximum growth, somebody is going to have to promote and market.

    Who is that person going to be - you or your custom podcasting client? In this episode we will talk about how and when to deal with this issue.

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    26 m
  • MMP 041: Why You Should Charge Per Interview Rather Than Per Episode
    Apr 20 2020

    There are some small details that I failed to recognize in my first couple of custom podcasting contracts. In today's episode I want to tell you what they were, and advise you on how to structure these details in your custom podcasting contracts.

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    24 m
  • MMP 040: How Long Should A Custom Podcast Contract Length Be?
    Apr 13 2020

    When you are negotiating a contract for a custom podcast with a client, the length of that contract is going to mean a lot to you. With such a rapidly evolving business coupled with a lack of understand of how podcasting works, you need to really worry about this part of the contract to keep this a win/win situation.

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    40 m
  • MMP 039: The Status Of My Podcasting Business
    Apr 6 2020

    The world's response to Covid-19 is unprecedented. When it comes to how downturns are going to impact you in your future custom podcasting business, I am the canary in the coal mine for you.

    Today, I'll give you another status update on the business and help you to know what to expect when you are out on your own.

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    27 m
  • MMP 038: What If A Client Wants You To Be Exclusive?
    Mar 30 2020

    Sometimes clients are going to want you to be 100% exclusive with them, and other times there will be degrees of exclusivity that are either expressed or implied.

    In this episode we will talk about identifying those, what opportunities they could cause you to miss and how to charge clients for this opportunity cost.

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    33 m
  • MMP 037: How To Convince Your Spouse You Are For Real
    Mar 23 2020

    I've had this topic on my list for a while, and considering our current circumstances with the coronavirus and what is happening with our economy, I thought now would be a good time to cover this.

    Becoming a full-time podcaster is a crazy idea, and it is very unconventional. And if this is what you are striving for, your spouse might have a lot of reservations. And, considering our current circumstances, they might be right. I have been speaking with advertising agencies as well as public relations firms since this crisis first began, and not one person has told me that marketing budgets get increased at times like these.

    With that said, we are probably in a moment of producing content while we wait to see what is going to happen with the economy. When the economy improves, we will be poised to really grow our businesses and go full-time.

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    32 m