Metrics that Matter: Mobile App

Your station’s app might have thousands of downloads—but if hardly anyone is using it, what’s the real return?

In this final episode of the Metrics That Matter series, we break down why daily active users, session time, and push notification engagement are far more important than raw install numbers. You’ll also get a practical step youcan take this week to boost app usage.

Read the full post at: https://www.skyrocketradio.com/216.

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