In this episode, I dive into the power of feedback loops and how they've been instrumental in driving membership growth for our community.

I share exclusive insights from my session at Retain Live 2025, breaking down how to effectively gather, analyze, and act on feedback at every stage of the member lifecycle.

You'll learn practical tactics for not only getting useful member input, but also using it to shape your offerings, refine your marketing, and boost retention.

If you're ready to make your members feel heard and create a more engaging and successful membership, this episode is for you.

• What exactly is a feedback loop, and why is it so vital for membership businesses?
• How can you effectively gather and use feedback from non-buyers, new members, existing members, and those leaving your community?
• What are the key stages in the member lifecycle where feedback loops should be implemented for maximum impact?
• How do you close the loop by showing members the tangible results and changes that result from their feedback?

I really appreciate you choosing us and for supporting the podcast.

What's your next step?

If you haven't launched your membership yet, I've made my signature Membership Roadmap Course completely FREE, walking you through exactly how to get set up for success!

Already have a membership and looking to grow and scale? Join me inside Membership Academy where I'll help you take your membership to the next level.

And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one!

"You need to speak to your audience, to your members, to your buyers, your non buyers, your ex members. That feedback is critical for guiding the growth of your business. But it's not enough to just get that feedback. You need to know what feedback to ask for and what to do with it."

"And when they respond, listen, reply, have that conversation, but also take the responses and start creating content from it. Address the frequently asked questions, the frequent obstacles and objections that come up."

"If someone's leaving, we need to know why and this shouldn't be a passive thing. We need to survey our outgoing members. We need to ideally have something in place before the cancellation is final, where we ask them why they are no longer staying in the membership and then respond to that before the final decision is made, offer them some alternatives to cancelling, acknowledge any frustrations, show that we care and we want them to stay so it's not just a case of them clicking the button and they're gone."

In this from the vault episode, I dive into one of the most important yet often overlooked aspects of running a membership business: managing stress.

As memberships grow and evolve, it’s easy to find yourself overwhelmed by unrealistic expectations, perfectionism, and trying to do everything yourself.

I share eight actionable tips from the archives on how to ease that pressure and prevent burnout, with plenty of practical advice for maintaining your mental health and building a sustainable business.

Whether you’re just starting out or are an experienced membership owner, this episode will help you keep things in perspective and enjoy the journey.

• How can you set realistic expectations for your membership growth and success?
• What strategies help you avoid perfectionism and focus on sustainable, long-term progress?
• What boundaries and outsourcing tactics can reduce overwhelm and keep your work-life balance in check?
• How do you keep stress in context and avoid unnecessary anxiety about delays, changes, or member demands?

Key Quotes & Takeaways:

“With memberships, you get to set the terms. You get to create a business of your own design that fits with your goals for your life.”

“You're not creating a finished product, you're starting a journey. You have the freedom and flexibility to adapt and evolve your membership over time.”

“Don't try and do everything yourself. You're not a superhero.”

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this from the vault episode, I dive into the essential steps every membership site owner should take after launching their membership.

It’s not just about getting started—the real work begins once your site is live, and what you do next can make or break your success.

I revisit some timeless strategies for keeping your momentum strong, nurturing your new members, and planning for steady growth.

Whether you’ve just launched, stalled, or are looking ahead, this practical guide will help you set a solid foundation for your membership’s future.

• How can you effectively assess what worked (and didn’t) during your membership launch?
• What steps should you take to ensure new members are engaged and set up for success?
• How do you gather and leverage early social proof to fuel continued marketing?
• What are the best ways to follow up with non-buyers and plan your ongoing organic marketing efforts after launch?

Key Quotes & Takeaways:

“90% of success is all about what happens on the inside of a membership.”

“In the afterglow of your launch, those first 30 days or so, really keep an eye out for any posts, comments, and feedback that you can use from your community…and then turn that into marketing collateral.”

“You want those people that were on the fence during your launch and decided against joining to be kicking themselves for not signing up.”

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.