Meet Robert Richardson – From Retail to Regional Rep

In this episode of The Underlay, Matt sits down with Robert Richardson, the newest member of the Clever Choice sales team, covering Victoria and Tasmania. With just two weeks under his belt, Robert reflects on his transition from retail to wholesale, his years at Carpet Court, and what excites him most about joining Clever Choice.

They chat about:

• The difference between high-pressure retail and long-game wholesale
• The importance of building genuine relationships in flooring
• Clever’s standout products – including Chevron and the upcoming 10mm hybrid range
• What makes the flooring industry so addictive (spoiler: once you're in, you're in!)
• Plus, the real debate: spray-on vs roll-on deodorant

From NDAs and secret mansions to mentoring new reps and plans to turn Tasmania into Clever’s fastest-growing state, this episode gives a great insight into the people-first mindset behind Clever’s growing team.

Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!

Join the conversation:
Have you ever laid a floor in complete secrecy?
Can Tasmania become the growth engine of Clever Choice?
What’s the best way to build trust in flooring sales?

#TheUnderlayPodcast #CleverChoiceFlooring #FlooringIndustry #RobertRichardson #RetailToWholesale #FlooringRepLife #ChevronFlooring #HybridFloors #SalesStories #FromTheFloorUp