Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash.

In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn’t enough, how to identify the “yeah buts” that sabotage progress, and how to replace time-wasting habits with high-leverage actions.

What we discuss in the episode:

• Why head trash is more than negative thinking—it’s any limitation keeping you stuck.
• The hidden cost of doing $10/hour work as a $10K/hour performer
• Why humans avoid pain more than they pursue pleasure
• Real-world case studies where removing head trash unlocked exponential growth
• How MedTech professionals can recognize and address limitations in themselves and their customers
• Why a system-driven approach to success outperforms personality-driven motivation

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Visit Dr. Noah’s Website
• Subscribe to Dr. Noah’s YouTube Channel

Social Media:

• Connect with Dr. Noah on LinkedIn
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn

Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech companies, this bottleneck quietly stalls growth, even when the device works brilliantly and patients are eager to use it.

In this week’s episode, sponsored by Physician Growth Accelerator, we talk with Sahil Diwan, co-founder and CEO of SafKan Health, the company behind OtoSet, the world’s first automated ear-cleaning headphones and the only FDA-cleared earwax removal device that works in just 30 seconds. Sahil reveals why most medical device companies don’t do enough direct-to-consumer marketing, how patient education can unlock untapped market potential, and what it takes to turn an underutilized product into a growth phenomenon.

What we discuss in the episode:

• The surprising scale of the earwax problem—and why it’s often underserved
• How OtoSet went from early clinic adopters to viral social media sensation
• The capacity constraints that limit device utilization in provider settings
• Building a certified clinic network and launching company-owned centers
• Why going direct to the patient can create a powerful growth flywheel
• Lessons for MedTech leaders on marketing, patient education, and market access

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Visit OtoSet

Social Media:

• Connect with Sahil on LinkedIn
• Connect with Zed on LinkedIn

What if the way you’ve been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitching features, checking boxes, and pushing for yeses.

In this week’s episode, sponsored by Physician Growth Accelerator, sales coach, author, and founder of Kiinetics, Brendan McAdams shares how shifting from a sales-first mindset to a fit-first mindset changes everything. From running smarter discovery and setting up collaborative problem-solving to wrapping the call with radical clarity, he explains how trust is built not through persuasion, but through partnership. Whether you're in a startup or a Fortune 500, this episode will challenge how you think about selling—and give you practical tools to do it better.

What we discuss in the episode:

• Why thinking beyond the immediate buyer leads to better customer alignment
• How to run a sales call that builds trust instead of resistance
• The power of curiosity and collaborative problem-solving in MedTech
• Why wrapping up the call with clarity is essential
• The underrated art of “killing the deal” when it’s not the right fit
• Why premature selling can backfire and how to slow down for strategic success
  

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Get Brendan’s Book
• Physician Growth Accelerator

Social Media:

• Connect with Brendan on LinkedIn
• Connect with Zed on LinkedIn