It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel leaders, brands, and products to legendary status.

And the conversation quickly became a listener favorite! In this encore episode, sponsored by Physician Growth Accelerator, Gair explains why storytelling is part of human nature, what makes a story compelling, and how sales professionals can harness story to cut through data overload and connect on a deeper level.

Tune in for more on:

• Why statistics alone aren’t enough to make a sale
• How to create conversations that release oxytocin
• The 3 acts every story needs
• Examples of compelling medical device stories that sell

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Big Little Legends: How Everyday Leaders Build Irresistible Brands

Social Media:

• Connect with Gair on LinkedIn
• Connect with Zed on LinkedIn

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and territory shakeups can quickly erode even the strongest commission checks.

In this episode, sponsored by Physician Growth Accelerator, we’re joined by David Dedman, founder of Pulse Wealth and creator of the Walkaway Wealth Plan. He specializes in helping high performers translate today’s earnings into tomorrow’s flexibility. In this conversation, we unpack two of his five pillars of Walkaway Wealth and explore how early, strategic moves can reduce lifetime taxes, protect against uncertainty, and give you the option to step back (or step away) on your own terms.

What we discuss in the episode:

• Why tax planning must be approached as a year-round strategy
• How to avoid lifestyle creep and build a meaningful cash reserve
• Reframing “exit planning” as creating options

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Get David’s Walkaway Wealth guide
• Book a no-obligation intro call

Social Media:

• Connect with David on LinkedIn
• Connect with Zed on LinkedIn
• Visit the Pulse Wealth Website

Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash.

In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn’t enough, how to identify the “yeah buts” that sabotage progress, and how to replace time-wasting habits with high-leverage actions.

What we discuss in the episode:

• Why head trash is more than negative thinking—it’s any limitation keeping you stuck.
• The hidden cost of doing $10/hour work as a $10K/hour performer
• Why humans avoid pain more than they pursue pleasure
• Real-world case studies where removing head trash unlocked exponential growth
• How MedTech professionals can recognize and address limitations in themselves and their customers
• Why a system-driven approach to success outperforms personality-driven motivation

Resources from this episode:

• Get the free MedTech Talk Tracks for Action
• Visit Dr. Noah’s Website
• Subscribe to Dr. Noah’s YouTube Channel

Social Media:

• Connect with Dr. Noah on LinkedIn
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn