This episode is a deep dive into the user experience (UX) strategies that make Royal Match not just a game, but a phenomenon in the mobile gaming world.

In this episode Tom Hammond and Neil Edwards dive into the intricacies of mobile game retention and monetization, using the popular game 'Royal Match' as a case study. They explore the psychological aspects of game design, focusing on how 'Royal Match' enhances player engagement and spending through clever level design, emotional connections, and strategic use of in-game events and challenges. The discussion highlights the importance of understanding player behavior and leveraging game mechanics to create a compelling and addictive gaming experience.

In this episode of the Mastering Retention podcast, host Tom Hammond welcomes Thiago Leite, a seasoned professional from InnoGames, known for their work on Forge of Empires. Thiago shares his journey from mechanical engineering to game design, offering unique insights into the world of LiveOps. The discussion delves into the nuances of player segmentation, the intricacies of designing engaging live operations, and the art of balancing player experiences in games like Forge of Empires and Elvenar. Thiago's expertise shines as he explains how to cater to diverse player profiles, from different age groups to varied gaming preferences, ensuring a captivating and personalized gaming experience. This episode is a must-listen for anyone interested in the behind-the-scenes of game development, particularly in the realm of LiveOps and player engagement.