Marvyn Harrison: Crafting partnerships with purpose

One of the main attractions of podcasts for many brands is their ability to tap into specific demographics and interests - and few have harnessed that ability more effectively than Marvyn Harrison. As well as being the chief growth officer for BELOVD Agency and a published children’s author, Harrison is the founder of Dope Black Dads - a podcast by, for and about Black fathers which has grown into a wider community with spinoffs across a range of platforms and channels.

Harrison makes a point of being very selective about who the organisation partners with, and in this week’s episode of PodPod, he talks to Rhianna Dhillon and Adam Shepherd about how he ensures that partnerships align with the organisation’s values and how they can be used to serve the needs of their communities, as well as the future of the Dope Black organisation, and why he’s deliberately not making any plans for it.

Hosted by Rhianna Dhillon, and produced by Emma Corsham for Haymarket Business Media.

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