On today's podcast, we dive into Marketing and AI predicting human behavior from voice. As marketers when we are looking at segmenting the market in a traditional sense are we really reaching our target market correctly? Joseph Turow of the Annenberg School for Communications at the University of Pennsylvania joins us this week and discusses his idea of 'segment making media' and 'society making media' and the importance for us to have a healthy balance of both within society making media.

The capabilities of AI are mind-blowing and today companies are trying to understand more about artificial intelligence and how to enable this technology to help identify human behavior but as exciting as these advancements in technology where do we drive the line with privacy? Some companies might be playing with that line of what is allowed to be used and how much of that is known to consumers.

Hosted on Acast. See acast.com/privacy for more information.

Retail Dive's Carra Salpini joins the Marketing Matters show to discuss Hit or Miss: Here we describe Business Showers and the partnership of Casper and Bed Bath and Beyond.

Congratulations! It's a Start-up. Some friends have babies, and some are starting companies so the new trend is to hold a 'Business shower' in the early stages o a start-up, sometimes when the business is still just developing as an idea. What is definitely a new concept, it allows an entrepreneur to celebrate a major life milestone. Similar to other types of showers these also include food, games, and yes, even a registry.

In the summer of 2021, Bed Bath & Beyond and Caspter Sleep Inc. announced a new national partnership that will bring Casper's award-winning suite of sleep offerings to Bed Bath & Beyond customers through the website, mobile app, and select retail stores. Part of this partnership will also include a one-of-a-kind branded shop-in-shop at Bed Bath & Beyond's newly designed flagship store in New York City.

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This week we are joined by Elissa Bloom of the Philadelphia Fashion Incubator to discuss a few unique concepts in Fashion today. Elissa brings a unique and fresh understanding to the world of fashion and business and within her company manages all aspects from design, sourcing, manufacturing, marketing, sales, and distribution.

Within the Incubator program, some new interesting products have launched during the pandemic. One unique product is the Juno Jones Safety Boot which is targeting a relatively untouched market with women who work in construction, engineering, architecture, and all kinds of hazardous industries. The boots a brainchild of Emily Soloby, a designer-in-residence at the Philadephia Fashion Incubator joined the incubator to take the boots "from an idea to a powerful reality".

While creating the boots Soloby created a private Facebook group penned 'The Hazard Girls' and simultaneously built a target group in which would benefit from the creation of her boots that also allowed them to provide feedback to the creation of the boot. She really took her product marketing to the next level.

Hosted on Acast. See acast.com/privacy for more information.