Marketing to Run Clubs: One-to-One vs. One-to-Many

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In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions, leveraging group talks for one-to-many engagements, and the ripple effect of community involvement.

They also highlight strategic sponsorship and visibility opportunities, such as organizing open houses or runner-specific events at clinics. This episode is packed with practical tips for podiatrists looking to expand their patient base among runners.

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