Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summit

Does selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content.

Whether you sell books, art, or services, this one's for you.

Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvbo

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit

If marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you.

In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice.

We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

While you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie

In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks.

No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers.

And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well.

Want to learn how to use TikTok as an author?

Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprint

Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentum

In my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences.

And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well.

Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content.

Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club, how her identity as a writer helped her throughout this journey, and more.

Thanks to Kendra for sitting down to chat with me and for being a part of the Club!

Kendra Pecci's website:

http://www.kendrapecci.com/ https://www.instagram.com/author_kendra_pecci/

WORK WITH ME THIS YEAR!

Join the waitlist for the 6-week private Marketing Momentum Accelerator, starting in March! Work with me for 6 weeks on your marketing strategy, customized to you and your needs : https://www.marketingbyshelby.com/waitlist-mma

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand deals increased in 2025!

Check out my past YouTube monetization videos:

How much YouTube paid me with 7k subscribers: https://youtu.be/DmaUvEHo9TA

How much YouTube paid me in one month: https://youtu.be/ycmqgA7Q8Q4

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective.

We’ll cover:

- Why incorporating your values + storytelling matters more than ever

- The shift away from hashtags (and what to focus on instead)

- How to make polished content still feel genuine

- The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audience

ManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.