Marketing Your Business For FREE

In this first episode the Streetwise Trader – John Clarke shares how you can get your marketing for free. He takes us step by step through all the marketing aspects necessary to gain maximum exposure for your company. This is a great way to get your business to the next level or begin marketing a new business, make sure to listen in today! KEY TAKEAWAYS Trade Directories There are lots of different free listing sites that you can use to let people know about your business. There is software available that, for a small cost, will upload you details to the top ten sites. Using this can be advantageous as when edits are made they go through to all sites. Keeping details consistent across sites is vitally important as conflicting information can be potentially damaging. Social Media A lot of tradespeople don’t use it but definitely should. Social media is increasingly important, and more people now access content through streaming. It is a good platform to share before and after transformations of the work completed. Getting into the routine of photographing every job at the start and on completion will provide lots of content for your social media accounts. Business Cards Sending out business cards can help promote your business. They should always have up to date contact information on and can be useful in providing people with the contacts for your social media. This can result in them following you and being able to access regular updates. Case Studies Make content that is helpful and share some tips and tricks for people. This is an opportunity to use storytelling e.g. ‘I was called out late to a customer who had no heating…………….. By the end of the following day she had heating and a new boiler.’ Reviews Being on a review site can have a huge impact on your business. There are several different review companies and the cost of joining can often be covered with the first 2 or 3 jobs you get as a direct result of the review listing. Mail Shots It is important now to make sure any information is GDPR compliant, but this marketing can help to create a database for your company. Sending regular emails to people about what you’re doing helps to keep them up to date about the services you can offer. Google Business Signing up for Google Business enables you to post minute videos. This makes you more memorable and is another opportunity to let people know about you. Being Helpful Using social media, you can let your customers know that you are helpful – using examples of work, testimonials from customers and creating content that demonstrates how you were able to solve the problem all contribute to giving your potential customers an understanding that you are going to be able to help them. BEST MOMENTS ‘Take advantage of all those free things out there that can grow your business’ ‘When first out there on your own, money is tight so get on all free social media’ ‘If you’re not on it you’re not going to stand a chance, social media is where it’s at’ ‘Doesn’t have to be complicated’ ‘This is really critical for your social media, this will gain you new business in the future, you need to be doing this every day’ ‘At the end of the day you are responsible for feeding the marketing machine’ VALUABLE RESOURCES Google My Business: https://www.google.com/business/ ABOUT THE HOST I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast... I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development CONTACT METHOD www.johndclarke.co.uk [e-mail] https://www.facebook.com/groups/502498520247135/?ref=share https://www.instagram.com/thestreetwisetradesmenpodcast/ Support the show: https://www.johndclarke.co.uk/ See omnystudio.com/listener for privacy information.