Episodios

  • EP124: How I've Prepare for a Month Off

    EP124: How I've Prepare for a Month Off
    Feb 25 2026
    In this episode of the Marketing System for Success podcast, Helen shares a behind-the-scenes look at how she’s prepared to step away from her business for a month while travelling to New Zealand and America. She explains how she’s built recurring revenue streams (including her community and retainer-style done-for-you work) to avoid feast-or-famine cycles, and how she’s intentionally developed a client base that supports her values and boundaries. Helen discusses the mindset wobbles she faced - control, ego, and fears about clients leaving - and how she’s practiced letting go through test runs like a previous trip to Canada. She outlines the logistics: pausing the podcast while she’s away, scheduling some marketing in advance, documenting processes with SOPs, and delegating community sessions to clients who will run masterclasses and accountability calls - structured as fair value swaps. Her VA team will handle ongoing admin and client support, with Helen checking in periodically across time zones. She’ll return in early April with a follow-up report, and notes that the community will reopen in April with limited spaces and done-for-you availability starting mid to late April. 00:34 Episode Setup and Trip Plan 03:09 Building Recurring Revenue 06:07 Clients Values and Flexibility 08:12 Mindset Wobbles and Control 10:21 Systems and SOPs to Delegate 12:20 Membership Coverage While Away 16:42 Switching Off and Staying Visible 21:14 Wrap Up and How to Work Together Links: Done For You Marketing: https://www.helendickmancoaching.com/dfy Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman
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    23 m
  • EP123: The Confidence to Be More Visible

    EP123: The Confidence to Be More Visible
    Feb 11 2026

    In today's episode, Helen focuses on building confidence to become more visible in your business.

    She shares personal experiences and insights on overcoming the fears of putting yourself out there, revealing how visibility can create valuable opportunities.

    00:34 Building Confidence to Be More Visible

    03:56 The Importance of Sharing Your Knowledge

    11:01 Practical Tips for Creating Content

    13:37 Conclusion and Weekly Action Challenge

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    14 m
  • EP122: The Emails That Actually Convert

    EP122: The Emails That Actually Convert
    Feb 4 2026

    In this episode, Helen dives deep into email marketing.

    Learn how to craft emails that convert into discovery calls, link clicks, and sales.

    Helen discusses unsubscribe rates, the importance of personalized content, avoiding clickbait, and maintaining clarity and engagement in your emails.

    Tune in for valuable tips on creating effective subject lines, personalizing greetings, and focusing on one clear call to action.

    00:34 Diving into Email Marketing

    00:54 Understanding Unsubscribe Rates

    03:03 Crafting Effective Subject Lines

    04:49 Personalizing Your Emails

    05:26 Clear and Focused Email Content

    08:22 Engaging Call to Actions

    10:06 Final Thoughts and Next Steps

    11:07 Conclusion and How to Connect

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    11 m
  • EP121: Instagram vs LinkedIn vs Email: Where Should You Actually Be?

    EP121: Instagram vs LinkedIn vs Email: Where Should You Actually Be?
    Jan 28 2026
    In this episode, host Helen dives deep into the crucial question of where you should focus your online marketing efforts. Covering Instagram, LinkedIn, and email marketing, Helen provides insights into how each platform can benefit your business. Whether you run a visual-based lifestyle brand or offer professional B2B services, learn how to strategically use these platforms to grow your audience and automate your admin tasks. Tune in for actionable advice, real-world examples, and a special action task to optimize your marketing efforts. 00:34 Introduction to This Week's Episode 00:58 Choosing the Right Marketing Platform 02:00 Instagram: The Visual Powerhouse 03:53 LinkedIn: Networking and Professional Growth 06:13 Email Marketing: Direct and Effective 09:42 Strategic Marketing and Client Journey 11:53 Weekly Action and Conclusion 13:59 Final Thoughts Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    14 m
  • EP120: Why Your Best Clients Aren't Finding You

    EP120: Why Your Best Clients Aren't Finding You
    Jan 21 2026
    In this week's episode of the Marketing Systems for Success podcast, host Helen dives into why some of your best potential clients may not be finding you and offers actionable tips to change that. Helen talks about choosing the right social media platforms, crafting specific messaging to connect with your audience on an emotional level, and ensuring you show up where your ideal clients are already hanging out. She shares personal insights and effective strategies, including the importance of networking and researching where your previous clients discovered you. Helen also introduces her done-for-you content creation service available for a limited time. Tune in for practical advice on making your marketing efforts more effective and streamlined. 00:34 Why Your Best Clients Aren't Finding You 01:11 Choosing the Right Social Media Platforms 05:15 The Importance of Networking 07:47 Refining Your Messaging and Offers 09:36 Actionable Steps to Improve Your Marketing 11:33 Conclusion and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    13 m
  • EP 119: Find the Points Where You Might Be Losing Sales

    EP 119: Find the Points Where You Might Be Losing Sales
    Jan 14 2026

    Join Helen in this episode of the Marketing Systems for Success podcast as she dives into optimizing your client journey.

    Helen discusses the importance of tracking data, identifying friction points, and making your marketing efforts clearer and more efficient.

    Learn about practical tips for improving visibility, simplifying your sales process, and ensuring potential clients have a seamless experience from discovery to purchase.

    Listen in for actionable steps to plug the gaps in your marketing funnel and make informed decisions to drive success.

    00:34 A Quick Apology and Update

    01:17 Client Journey and Know Your Numbers

    03:37 Identifying and Fixing Friction Points

    06:59 Mapping Out the Client Journey

    08:52 Action Steps and Support

    10:45 Community Updates and Services

    11:56 Conclusion and Listener Appreciation

    Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me

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    13 m
  • EP 118: How to Handle Your Marketing Over the Holidays

    EP 118: How to Handle Your Marketing Over the Holidays
    Dec 22 2025
    In this festive episode, Helen shares essential tips for managing your marketing and business during the holiday season. Whether you plan to switch off completely or utilize some quiet time to get ahead, Helen offers actionable advice to help you manage both scenarios effectively. Learn how to set boundaries with your work, prepare for the new year, and create high-value content that can drive future growth. Tune in for inspiration and practical tips to make the most of your holiday period. 00:34 Special Holiday Episode: Tips for the Festive Season 02:02 Switching Off: How to Take a Break During the Holidays 05:18 Staying Productive: Making the Most of Quiet Periods 07:58 Planning for the New Year: Strategies for Success 09:55 Join the Community: Virtual Planning Day and Membership Benefits 11:35 Conclusion and Festive Wishes Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    12 m
  • EP 117: Are You Being Clear Enough?

    EP 117: Are You Being Clear Enough?
    Dec 17 2025
    In this episode of the Marketing Systems for Success podcast, Helen focuses on the importance of clear call to actions (CTAs). She highlights the need to have a single primary CTA on website pages and social media posts to avoid overwhelming the audience. Helen shares practical tips on making CTAs visible, specific, and effective, and encourages listeners to test their own CTAs for functionality. She also introduces her 'done for you' services and marketing community membership, which offer additional support and planning sessions for the new year. Tune in for actionable insights to enhance your marketing strategy. 00:37 Are You Being Clear Enough with Your Call to Actions? 01:29 Crafting Effective Call to Actions 04:08 Testing and Auditing Your Call to Actions 05:41 Marketing Support and Community Membership 07:16 Virtual Planning Day and Membership Details 08:41 Conclusion and Next Steps Links: Join the Community: https://www.helendickmancoaching.com/community Contact Helen: https://www.helendickmancoaching.com/contact Connect with Helen on LinkedIn: https://www.linkedin.com/in/helen-dickman Work with Helen: https://www.helendickmancoaching.com/work-with-me
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    9 m