Episodes
  • Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
    May 6 2024

    In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.

    Don’t forget to help us grow by subscribing and liking on YouTube!

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

    TIME-STAMPED SHOW NOTES:

    • (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More
    • (01:15) Wall Street rate-cut expectations
    • (03:49) Attribution is somewhat unknowable
    • (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system
    • (06:58) Burger king leveraged Mcdonald's for marketing using Rappi
    • (10:20) The explosion of $3.75/hr virtual employees
    • (11:33) Companies are now selecting individuals to be the face of their corporate brand
    • (16:44) How to beat every Google SEO update
    • (20:05) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Single Grain << Eric’s ad agency
    • NP Digital << Neil’s ad agency
    • X @neilpatel
    • X @ericosiu

    See omnystudio.com/listener for privacy information.

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    20 mins
  • Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
    May 3 2024

    In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.

    Don’t forget to help us grow by subscribing and liking on YouTube!

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

    TIME-STAMPED SHOW NOTES:

    • (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
    • (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
    • (11:53) Exploring Amazon's non-endemic ads
    • (15:30) Kindle's success and Oprah's influence
    • (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Single Grain << Eric’s ad agency
    • NP Digital << Neil’s ad agency
    • X @neilpatel
    • X @ericosiu

    See omnystudio.com/listener for privacy information.

    Show more Show less
    17 mins
  • How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
    May 2 2024

    In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.

    Don’t forget to help us grow by subscribing and liking on YouTube!

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

    TIME-STAMPED SHOW NOTES:

    • (00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video
    • (01:15) How effective is copying as a marketing strategy?
    • (04:44) AirChat
    • (08:42) The number 1 factor for a viral video
    • (17:48) That’s it for today! Don’t forget to rate, review, and subscribe!

    Go to https://www.marketingschool.io to learn more!

    Leave Some Feedback:

    • What should we talk about next? Please let us know in the comments below
    • Did you enjoy this episode? If so, please leave a short review.

    Connect with Us:

    • Single Grain << Eric’s ad agency
    • NP Digital << Neil’s ad agency
    • X @neilpatel
    • X @ericosiu

    See omnystudio.com/listener for privacy information.

    Show more Show less
    17 mins

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