In Episode 6 of Mantra After Hours, Sheena returns to unpack the real business behind being a creator, influencer and UGC creator.

This conversation moves beyond the highlight reel and into the strategy: how to attract brands instead of chasing them, the difference between UGC and influencing, what brands are actually paying for, and how to turn once-off campaigns into long-term partnerships.

We explore positioning, professionalism, campaign seasons, media kits, pitching, pricing and what it really means to treat your platform like a business, not a hobby.

If you’re serious about building a sustainable creator career in 2026, this episode is your blueprint.

Listen now, and we’ll see you after hours.

Support the show

Mantra After Hours is an original podcast by Mantra Publicity, exploring marketing, media, business and culture through unfiltered, after-hours conversations.

Follow @mantra_afterhours for new episodes and behind-the-scenes insight.

In this episode of Mantra After Hours, we unpack what brands and agencies really wish creators understood before pitching, posting or partnering.

Joined by creator Sheena Deepnarain, we have an honest, behind-the-scenes conversation about what actually influences brand decisions, from professionalism and positioning to consistency, communication and credibility.

If you’ve ever wondered why some creators secure repeat campaigns while others struggle to land once-off deals, this episode breaks it down from both a creator and agency perspective. We explore the common mistakes that cost creators opportunities, what brands are truly paying attention to, and what makes someone rebookable.

Whether you’re an aspiring creator or already working with brands, this conversation will shift how you approach your content and your business.

And this is only part one.

In Episode 6, we take it further, diving into UGC vs influencing, how to attract brands, and how to build long-term partnerships that go beyond one campaign.

Listen now, and we’ll see you after hours.

Support the show

Mantra After Hours is an original podcast by Mantra Publicity, exploring marketing, media, business and culture through unfiltered, after-hours conversations.

Follow @mantra_afterhours for new episodes and behind-the-scenes insight.

In this episode of Mantra After Hours, we unpack a major shift in the marketing world: the growing demand for multi-skilled talent. Gone are the days of rigid job titles and single-lane careers. Today’s employers are looking for marketers who can think strategically, create compelling content, understand data, adapt to AI, and pivot fast.

We dive into why hybrid skill sets are becoming non-negotiable, how marketers can future-proof their careers, and what this means for teams, agencies, and brands navigating an ever-evolving landscape. From adaptability to curiosity, we explore why versatility is the new competitive advantage and why being “just one thing” might no longer be enough.

If you’re a marketer looking to stay relevant, or a business leader building resilient teams, this conversation is one you don’t want to miss.

Support the show

Mantra After Hours is an original podcast by Mantra Publicity, exploring marketing, media, business and culture through unfiltered, after-hours conversations.

Follow @mantra_afterhours for new episodes and behind-the-scenes insight.