Managing Data, Synergy, and the Future of E-Commerce

10 years ago, e-commerce was seen as a fading fad. Today, 80% of purchases begin online.


E-commerce is now a cornerstone of retail. The rapid evolution of e-commerce, catalyzed by the pandemic, has resulted in retail locations having a multitude of channels to reach their customers. This leads to overwhelming amounts of data. Michelle Cutter, VP of eCommerce at REI, has experienced the massive growth of e-commerce, and she knows how to make all of that data work for her.


Join us as we discuss:

• E-commerce’s fast evolution
• Data collection and analysis for synergy and consistency
• “Commerce Next”: the future of e-commerce