Making YouTube Pay: Why the SDHL moved to YouTube

In this episode of StreamTime Sports, host Nick Meacham continues the Making YouTube Pay series with Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL).

Angelica shares how the SDHL executed a full shift from traditional broadcasters to a YouTube-first strategy in under 90 days. She breaks down the early audience insights, how the league is empowering clubs and players to grow their own reach, and what this transformation means for the future visibility of women’s hockey.

Key Points:

• How the SDHL transitioned to a fully YouTube-led model in less than 90 days
• Early audience data and what it reveals about fan behaviour
• The role of clubs and athletes in driving visibility and engagement
• Why YouTube is central to growing the reach of women’s hockey
• What the shift means for the league’s long-term strategy and commercial potential