Make Your Client the Hero + Other Sales Strategies

Ross Bernstein, renowned author of nearly 50 books and celebrated keynote speaker, joins Mark Hunter for an action-packed episode that challenges conventional sales wisdom. Ross brings his energetic perspective on hustle and relationship-building, revealing the tactics that make his sales approach stand out. From leveraging speed, responding to inquiries, or building genuine enthusiasm over the phone, Ross shares the mindset that has helped him connect with clients across all seven continents.

The conversation delves into the importance of customizing every touchpoint, doing deep research, and making the client feel like the hero. Mark and Ross discuss strategies for overcoming rejection, maintaining abundant generosity in competitive industries, and turning "no" into future opportunities.

👤 About the Guest

Ross Bernstein has delivered 2000+ keynotes on all seven continents, he's also authored nearly 50 sport books.

💡Read the BLOG for this episode.