Magic Words by Tim David

"Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence" by Tim David. The book explores the power of seven specific words—yes, but, because, their name, if, help, and thanks—and their ability to influence human behavior through various psychological mechanisms. The author draws from research in fields such as social psychology, neuroscience, and communication theory to explain how these words trigger specific cognitive and emotional responses in listeners, ultimately leading to increased persuasion, motivation, and connection. The text includes anecdotes from the author's own experiences as a magician and examples of real-life situations where these words have been applied effectively.