MICROMASTER: global success, not a one-hit wonder

Alex H. goes back more than twenty years highlighting the challenges of a global product launch at a time when the internet was not easily accessible and not very reliable. The passion and dedication of the team taking the MICROMASTER globally can still be felt when talking to Alex. Today we often look to start-ups, their enthusiasm and willingness to do things differently. The team of passionate Siemens engineers that rolled-out the MICROMASTER in the late 1990s had a mindset of the start-up, before we knew what a start-up is. The song that Alex is dedicating to the virtual MICROMASTER Museum is the song “Macarena”. Listen to the podcast to find out more. This episode is presented by Susanne Viesel, portfolio manager at Digital Enterprise Services. For detailed information on how best to transition from MICROMASTER to SINAMICS click here.