Xavier Gury, Founding Partner at Wind

Xavier Gury, founding partner at Wind venture capital firm, brings a unique triple perspective to M&A: serial entrepreneur, acquisition target, and now investor. In this episode, Xavier unpacks the critical lessons from his three successful exits, including one transformative deal with Publicis, where he structured a performance-based earnout that prioritized terms over upfront valuation.

The conversation reveals why 90% of the deal value came through earnout performance, how to align teams during integration, and the strategic mistakes buyers make when acquiring founder-led companies. M&A professionals will learn practical frameworks for structuring deals that actually work post-close.

Things You'll Learn

• Why deal terms matter more than valuation – and how Xavier structured an earnout where only 10% was paid upfront
• The "yin yang" principle for balanced M&A deals that create value for both buyer and seller
• How to incentivize key employees during earnout periods to ensure alignment and execution success

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Today’s episode of the M&A Science Podcast is brought to you by Grata!

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[00:02:00] Xavier's unconventional path from teaching AltaVista to founding startups

[00:08:30] How a 10-person company acquired a 100-person competitor during market consolidation

[00:14:00] Timing the Publicis Exit – Why selling to the "worst" digital player created the biggest value creation opportunity

[00:18:00] How market timing generated 5x vs 12x EBITDA multiples from different buyer types

[00:21:30] Breaking down the deal where upfront payment was only 10% of total value

[00:26:00] The equity strategy that made earnout management effortless

[00:31:00] The Yin Yang M&A Principle – Why balanced deals create 1+1=3 value instead of destroying it

[00:38:00] How VCs navigate the schizophrenic nature of investment lifecycle

[00:43:00] Terms vs Valuation Deep Dive

[00:47:00] The $50 Billion Mistake


Questions, comments, concerns?
Follow Kison Patel for behind-the-scenes insights on modern M&A.

Arash Attar-Rezvani, M&A Partner at Skadden based in Paris, brings over two decades of cross-border M&A strategy experience to this in-depth conversation. From billion-dollar telecom deals across Latin America to luxury brand acquisitions spanning multiple jurisdictions, Arash reveals the hidden complexities that make international M&A uniquely challenging. M&A professionals will learn how to structure deals across incompatible legal systems, navigate emerging regulatory landscapes, and build the trust essential for successful cross-border transactions.

Things you will learn:

• How to identify and manage multiple antitrust and national security clearances across jurisdictions with varying sophistication levels

• Why smaller transactions often require more innovation than billion-dollar deals, and how to build structures when no legal playbook exists

• The psychology behind cross-border deal-making and why trust trumps even the most ironclad contracts

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How One Small M&A Team is Closing 8 Deals This Year

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Join Kison in the live session on August 14 at 11am EST.

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Episode Chapters

[00:02:30] International Legal Foundation – Arash's multicultural background and path to cross-border M&A expertise

[00:06:00] Deal Size vs. Complexity – Why Smaller Founder-Led Acquisitions Present Unique Structural Challenges

[00:14:30] Strategic M&A Motivations – The full spectrum of acquisition rationales from geography to technology

[00:18:30] Building Long-Term Client Relationships – The trusted advisor model and its impact on deal success

[00:21:00] Cross-Border Regulatory Landscape – GDPR, Cloud Act, and the proliferation of national security reviews

[00:28:00] Managing Multiple Jurisdictions – How to prevent small markets from derailing global transactions

[00:33:00] French M&A Environment – Labor consultation requirements and overcoming cultural prejudices

[00:47:00] High-Stakes Deal Philosophy – Why people, not money, define truly consequential transactions

[00:51:30] Creative Deal Innovation – The first-of-its-kind Luxottica take-private structure across Luxembourg and Hong Kong

[00:57:30] AI's Impact on Legal Services – How technology will reshape M&A advisory and fee structures

Questions, comments, concerns?
Follow Kison Patel for behind-the-scenes insights on modern M&A.