Lisa Pennell

This episode features Lisa Pennell. After two decades of working with some of Australia's largest and most progressive real estate brands across a variety of different functions, Lisa is currently the head of marketing for the Ray White Group across all of Australasia. Lisa is a highly energetic, strategic leader & creative thinker who has assembled and manages a high performing team of industry specialists. Lisa is in charge of all aspects of the Ray White Australasian brand and adds a new dimension to the role with a particular interest in brand protection and crisis management. In this episode, Lisa tells us how to maintain brand integrity - however arduous that might be, how she created Ray White’s first ever national brand campaign and gives us her insights on how to create healthy competition.