• Leveling Up with Eric Siu

  • By: Eric Siu
  • Podcast
Leveling Up with Eric Siu By cover art

Leveling Up with Eric Siu

By: Eric Siu
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  • Summary

  • Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
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Episodes
  • His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep
    May 15 2024
    For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Written Culture and Data-Driven Decision-Making (55:31) The Value of Board Meetings (58:37) Breaking the Rigidity of Fixed Meetings (01:03:01) Hiring for Greatness (01:08:00) The Intensity of Startup Life (01:12:14) A/B Testing Work Environments (01:17:12) Religion as a Marketing Strategy Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 26 mins
  • Mark Moss on Fatal AI and An Economic Crash Ahead

    Mark Moss on Fatal AI and An Economic Crash Ahead
    May 8 2024
    Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: Earning and Buying Attention (03:29) The Rise of Personal Brands and Personal Interactions (06:20) The Power of Long-Form Content for Building Trust (26:02) The Value of High-Quality Views and Engagement (28:13) Short-Form vs. Long-Form Content: Depth and Context (57:29) The Consequences of Excessive Money Printing and Inflation (57:59) The Role of the Federal Reserve and Government Spending (58:56) Bond Auctions and the Downgrading of US Credit (59:49) Preparing for an Inflationary Crash (01:02:11) Learning Strategies for Continuous Growth (01:03:35) Investing in Scarce Assets to Protect Against Inflation (01:19:23) Understanding the Total Addressable Market for Bitcoin Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 27 mins
  • How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
    May 1 2024
    For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu: Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 37 mins
Leadership Economics Personal Success
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