Lead Counsel Podcast Por Thomas Tona arte de portada

Lead Counsel

Lead Counsel

De: Thomas Tona
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What happens when law, business & life collide? What if you could hang out with law firm owners and accomplished business leaders earning seven, eight, and nine figures a year, and gain insights that propel legal cases, and businesses forward exponentially? The Lead Counsel podcast, hosted by Thomas Tona, is a weekly show that delves into the world of law, the business of law, life, and where the three intersect. Each episode will feature in-depth conversations with industry insiders and experts, thought leaders, and individuals that are making significant contributions and differences in their chosen fields. The show covers a wide range of topics related to law, the business of law, life and how they are intertwined. From the latest trends and research to personal stories and practical takeaways, the Lead Counsel podcast offers listeners deep dives on every topic discussed. The goal of this podcast is to provide zero cost to consumer information about law and the business of law, and related tools, to the general public. The show will include different segments, such as "Case of the Week," where the host gives his perspective on recent happenings in the industry, "Tools of the Trade," where the host and guests share valuable resources and tips for listeners, "Behind the Scenes" where the host and guests will share insights and stories not generally known in the industry, and "The Law Leader," where the host and guests will explore what it takes to build a 7,8 or 9-figure law firm and have a great life at the same time. Whether you're a lawyer, or non-lawyer, the Lead Counsel podcast is a must-listen for anyone looking to stay informed and inspired. The show is sure to be a valuable resource for anyone looking to learn more about your personal injury, no-fault collection, or other claims or lawsuits, as well as law firm business owners looking to perform at the highest levels of leadership.2023 Economía
Episodios
  • 146: Marketing That Actually Works for Law Firms Client Acquisition, Retention and Referral Flywheels

    146: Marketing That Actually Works for Law Firms Client Acquisition, Retention and Referral Flywheels
    Apr 2 2026

    This episode of the Lead Counsel Podcast is a powerful marketing mashup featuring insights from three high level conversations on what actually drives law firm growth. Host Tom Tona brings together proven strategies from top legal minds to break down the real drivers of client acquisition, client retention and referral-based growth in modern law firms.

    If you are a law firm owner attorney or legal entrepreneur looking to scale your practice this episode delivers a clear roadmap for building a sustainable and profitable marketing engine without wasting time or money on tactics that do not work.

    This mashup episode explores how elite law firms are winning by focusing on digital marketing, hiring the right people instead of doing everything themselves and building systems that turn clients into long term referral sources. It also highlights how emotional intelligence client experience and operational discipline become your most powerful marketing assets.

    You will learn how to think like your ideal client reverse engineer your marketing strategy and create a flywheel that continuously generates new cases and referrals.

    Whether you are building a six figure practice or scaling to eight figures this episode gives you practical insights you can implement immediately.

    Key Highlights
    • Marketing is not about selling it is about demonstrating value through client experience and results
    • The difference between client acquisition and client retention and why both must be intentional
    • Why digital marketing is the highest return channel for modern law firms
    • How to lower cost per case by hiring experts instead of doing marketing yourself
    • The concept of who not how and why delegation is critical to scaling a law firm
    • How top firms generate significant revenue from referrals and existing clients
    • Building a referral network of attorneys and professional relationships
    • Why your client database is one of your most valuable marketing assets
    • How to create a marketing flywheel that compounds over time
    • Lessons learned from failed marketing experiments and how to test without risking your firm
    • The role of emotional intelligence and client centered lawyering as a competitive advantage Featured Guests:

      James Joseph
      Managing Partner, Joseph Law Group, P.C.
      Website: https://josephlawpc.com/
      LinkedIn: James Joseph

      Craig Goldenfarb
      CEO & Founder of GOLDLAW – Personal Injury Attorneys
      Websites: GOLDLAW Personal Injury Lawyers | Seven Figure Attorney Summit
      LinkedIn: Craig Goldenfarb

      Marc Whitehead
      Founding Partner of Marc Whitehead & Associates
      Website: https://disabilitydenials.com/
      LInkedIn: Marc Whitehead, Disability Attorney

      Your Host:

      Tom Tona
      Founder & Managing Attorney, Tonalaw
      Website: https://www.tonalaw.com
      LinkedIn: Tom Tona
      X: @NYPITrialGuy

      This podcast is sponsored by TonaLaw.

      TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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    20 m
  • 145: Seth Deutsch: What Private Equity Really Wants from Law Firms

    145: Seth Deutsch: What Private Equity Really Wants from Law Firms
    Mar 26 2026

    Seth Deutsch, founder of Samson Partners Group and author of The Owner's Manual, joins the show to unpack how private equity really evaluates founder-led businesses — and why legal services may be one of the most consequential frontiers for private capital. We break down Seth's 7 Levers of Exit Value Realization, from vision and succession to revenue quality, financials, tech, and M&A, and explore what law-firm leaders should understand now as outside investment structures evolve. Drawing on decades of operating and deal experience, Seth explains how owners can reduce risk, increase transferability, and build a business that commands better value and better options.

    Featured Guest:

    Seth Deutsch
    Founder, Samson Partners Group | Author of The Owner's Manual

    Websitse:
    https://www.samsonpartnersgroup.com/
    https://give.mountsinai.org/

    LinkedIn: Seth D.


    Tom Tona
    Founder & Managing Attorney, TonaLaw
    Website: https://www.tonalaw.com
    LinkedIn: Tom Tona
    X: @NYPITrialGuy

    This podcast is sponsored by TonaLaw.

    TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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    48 m
  • 144: Law Firm Marketing Mashup Episode From SEO to Client Service and Personal Branding Featuring Jason Hennessey, Brian Glass and Allen Boulos

    144: Law Firm Marketing Mashup Episode From SEO to Client Service and Personal Branding Featuring Jason Hennessey, Brian Glass and Allen Boulos
    Mar 19 2026
    This mashup episode brings together the most important marketing insights from the last three episodes of the Lead Counsel Podcast, breaking down what is actually working right now for law firm growth in a rapidly changing legal landscape. Host Tom Tona pulls together conversations with top marketing minds including Jason Hennessey, Brian Glass and Allen Boulos to give law firm owners a complete blueprint for modern legal marketing that drives real cases real revenue and long term referrals. If you are a personal injury lawyer or law firm owner trying to grow your practice this episode delivers a clear roadmap that combines digital marketing SEO personal branding referral strategy and elite client service into one unified system. This is not theory. This is what is working right now in real law firms. The episode explores how marketing has evolved from pure volume driven internet strategies into a hybrid model where reputation relationships and client experience are now the biggest drivers of growth. It also explains why many firms are wasting money on marketing while missing the fundamentals that actually convert leads into signed cases. You will learn why the best law firm marketing strategies today require a combination of strong SEO authority authentic personal branding and operational excellence inside your firm including intake systems communication and client experience. This mashup also highlights how artificial intelligence is influencing search behavior and why the fundamentals of SEO including content authority backlinks and reputation signals still matter more than ever. Tom also emphasizes a core philosophy that separates elite firms from struggling firms which is simple but often ignored. The best marketing is how you treat people. This episode is essential listening for any lawyer who wants to build a scalable law firm that generates consistent referrals high quality cases and long term brand authority. Key Highlights Why client service is now the most powerful marketing strategy for law firmsHow small cases and relationships today can turn into high value cases tomorrowThe importance of combining digital marketing with real world networking and referralsWhat actually drives SEO rankings including content authority backlinks and online reputationHow artificial intelligence is changing search but not replacing marketing fundamentalsWhy personal branding is critical for lawyers who want to stand out in competitive marketsThe role of experimentation in marketing including pay per click and new lead generation strategiesHow to build trust and long term referrals through authenticity and consistencyWhy most law firms fail at intake and lose cases they never even trackHow hiring and training a dedicated intake team can immediately increase revenueWhy speed to lead and follow up systems are critical for converting marketing into signed casesHow automation tools and client communication systems improve client satisfaction and retentionThe importance of setting expectations and proactively communicating with clientsWhy giving value and helping others in your network leads to exponential business growth Featured Guests: Allen BoulosLicensed Real Estate Broker & Founder of Evernest Website: https://evernestcre.com/Email: Aboulos@evernestcre.com Jason HennesseyCEO at Hennessey DigitalLinkedIn: Jason Hennessey Website: https://www.jasonhennessey.com/ Brian Glass Partner and Personal Injury Attorney at BenGlassLaw Website: https://www.benglasslaw.com/ https://www.greatlegalmarketing.com/ LInkedIn: Brian Glass Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.
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    28 m
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