In this episode of Ladies Who Launch, Rochelle sits down with Aila Morin, CMO of MERIT Beauty, the clean, minimalist brand that's redefining what "effortless" really means in beauty. This episode isn't just a brand story, it’s an original narrative of how to stay true to yourself while building a business with purpose and impact.

Aila opens up about the why behind MERIT, the purpose that shaped every product decision, every campaign, and every community touchpoint from day one.

What we cover:

• How MERIT built a narrative that resonates far beyond the product
• How new product development becomes a brand-building tool, not just a revenue play
• What real brand loyalty looks like and how to cultivate it without gimmicks
• How Aila stays focused in one of the most competitive industries
• The messy, real, unglamorous side of scaling a team and a brand

Whether you're a founder in the thick of it or a marketer obsessed with building a brand, this episode will challenge the way you think about building something with real meaning & clarity.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

04:57 Designing Brand DNA

07:53 The Five Minute Morning

12:49 The No-Hero Product Strategy

18:26 Building Hype Around Brand & Product

24:26 Scaling Profitably To $200M

29:41 Multichannel Brand Building

32:25 Creative A North Star

38:31 Anti Advice And Comparison

41:53 Work Identity Boundaries

45:18 Mentors And Leadership Energy

47:00 One Tip For Founders

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW AILA

Instagram: ​​https://www.instagram.com/ailamorin/

MERIT Instagram: https://www.instagram.com/merit/

MERIT TikTok: https://www.tiktok.com/@merit

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.

From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.

We cover:

• How Ru & Rocka started and the moment it became real
• Being responsible with money and navigating small business finances
• How to build a brand that's truly original in a crowded market
• Building the Ru & Rocka team and knowing when to hire
• Building a true brand identity & DNA
• Launching in Selfridges
• 
  

Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Katherine Barlow

04:56 Instagram Side Hustle

07:16 Finance Lessons Learned

09:47 Building A Brand Solo

12:51 From The Studio to Ru & Rocka

30:11 Scaling Without Fear

32:37 Brand DNA Matters

33:41 When Big Brands Copy

38:32 Building Thick Skin In Business

40:52 Launching In Selfridges

46:57 Scrappy Startup Lessons

48:12 What’s Next For Ru & Rocka

58:09 Final Advice For Business Owners

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW KATHERINE

Instagram: ​​https://www.instagram.com/kb.barlow/

Ru & Rocka: https://www.instagram.com/ruandrocka/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this exclusive solo episode of Ladies Who Launch, Rochelle shares something she's been quietly building behind the scenes, the launch of her very own skincare brand.

This isn't a brand born from trend-chasing. It's rooted in a deeply personal vision for what Rochelle believes has been missing from the market all along: quality skincare at a price point that feels accessible.

Rochelle opens up about her ambitions for the brand, her plan to build it at scale, and more importantly why she's decided to bring you along for the entire ride.

We don't know exactly where this journey ends. But we're starting it right here, right now. Together.

We Are Ladies Who Launch.

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.