Kristian Jønsson's Three Rules for Using AI to Test Faster

Discover why AI shouldn’t be your “final answer” machine—and how it can actually help you learn faster—in this episode of The Lucky Orange Show.We’re joined by Kristian Jönsson, Demand Gen Manager at Creative Force and Dreem.ai, to break down three rules for using AI to test faster in ecommerce: using AI as an option generator instead of a magic solution, shortening the feedback loop between idea and insight, and documenting what works so every experiment makes the next one smarter.Kristian walks through how ecommerce teams are using AI to spin up testable variants of creatives and pages in minutes, where brands go wrong by over-trusting AI outputs, and how to redesign your process so “faster” actually means better decisions—not just more noise. We also dig into simple ways to tighten your learning loop using on-site behavior, content performance and conversion metrics, and how to turn winning tests into reusable rules for your brand.Whether you own CRO, run paid campaigns, or just want your AI tools to drive real lift instead of vanity experiments, this episode gives you concrete ways to bring sharper testing back to your desk.Tune in to get smarter about how you test.Check out Creative Force: https://www.creativeforce.io/Check out Dreem.ai: https://dreem.ai/Connect with Kristian Jönsson: https://www.linkedin.com/in/kristian-j%C3%B8nsson-b415a983/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel and hit the notification bell so you don’t miss any episodes.....#cro #ecommerce #abtesting #experimentation #conversionrateoptimization #martech #ai #ecommercemarketing #luckyorange #podcast