On today's episode, we're delighted to have Katie Mahoney join us to talk about her fantastic business, We Are Young. Along with Cara Chisholm, Katie founded the company after spending a day with a senior through an “Acts of Kindness” initiative.

She quickly realized that this was the first time in years someone made a day about her, and this realization shook Katie’s perception of how seniors were supported. Since then, We Are Young has fulfilled close to 60 wishes for seniors and has big plans for the future. They hope to become a household name nationally and are quickly on their way to granting 100 wishes!

In the episode, Katie goes into detail about how We Are Young came to be, the types of wishes they grant, examples of some of the wishes, as well as what the future holds for the business.

Show notes:

00:00 - Introduction

00:40 - What is We Are Young and how did it get started?

5:55 - What are some of the wishes We Are Young has granted?

14:05 - Looking towards the future with We Are Young

CONTACT WE ARE YOUNG ON:

WEBSITE: www.weareyoung.ca/

INSTAGRAM: www.instagram.com/weareyoungway_/

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On today’s episode, hosts Lucy and Marc are breaking down 5 of the biggest marketing trends for 2024 and beyond including purpose driven marketing, hyper-personalization, and one of our favourites, video marketing! Tune in now to learn how you should be marketing your business to your audience.

Show notes:

00:00 - Introduction

11:20 - What is purpose-driven marketing and why is it effective?

17:15 - What is hyper-personalization and how does it work?

21:35 - How your company can leverage video marketing

26:45 - What is user-generated content and how can brands leverage this type of marketing?

31:20 - What is social commerce?

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On today’s episode, Lucy and Marc (of BNV Media) chat about what’s been going on for their businesses over the last couple of months as well as the recent Kickstart Connections pop-up podcast in Ottawa at the Tirecraft Eastern Canada AGM. They also chat about the barriers to entry for businesses wanting to start a podcast, why podcasting can be an incredibly effective and efficient tool in your marketing mix, as well as a breakdown of what working with BNV Media looks like. Tune in now!

*** Flaneur - to wander without purpose or any specific destination

Show notes:

00:00 - Introduction and BNV Media / Kickstart Connections Updates

13:50 - Barriers to entry for businesses who want to start a podcast

17:25 - Podcasting can be your marketing swiss army knife

26:45 - A step by step process of what BNV Media podcast production looks like

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca