• Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

  • Jan 13 2021
  • Duración: 24 m
  • Podcast

Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Keith Chamberlain is Director of Membership & Experience at the Healthcare Financial Management Association who co-led a digital business model transformation with a Netflix-inspired, all-access structure.

    The 3-prong project included a new business model, new technology platform and realigning staff to support the new initiative -- all of which put HFMA in a great position when the 2020 pandemic occurred in the U.S.

    We're talking about the human-centered design thinking process they used to conduct a unique strategic planning process in which hundreds of members were interviewed to develop themes and priorities that led to the 3-prong transformation to deliver what those members said they needed and wanted from the association.

    The new all-access membership offering includes a number of digitally delivered benefits that used to require ala carte purchases including online education, certifications, a new online community and unlimited web content.

    Within one year HFMA experienced a 36% growth in new individual members and retention rates improved by 4.5%.

    Visit https://www.marybyers.com/contact/ for links to join the conversation on our social sites.

    © 2021 Mary Byers
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro805_stickypopup

Lo que los oyentes dicen sobre Keith Chamberlain - All-Access Membership Model for Growth | Ep #43

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles