Katie Biddle- From CSR to CX Leader: Katie Biddle on Branding, Content, and Customer Obsession
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Katie Biddle- From CSR to CX Leader: Katie Biddle on Branding, Content, and Customer Obsession
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💪 From college dropout to Head of CX & Marketing at one of the fastest-growing HVAC companies in the country, Katie Biddle has built a career on grit, growth, and a relentless focus on customer happiness.
In this episode of the Home Service Hustle Podcast, host Jonathan Bannister dives into Katie’s incredible 21-year journey in the trades, from answering phones and dispatching trucks to leading the charge at Call Dad, a company that’s landed on the Inc. 5000 list four years in a row.
🔥 Katie shares:
- How empowering CSRs to make real-time decisions transformed Call Dad’s customer experience.
- Why brand equity and storytelling matter more than ever in a post-Google, AI-driven world.
- The power of consistent content (like their daily “Dad Joke of the Day” videos) in boosting SEO and building trust.
- How Call Dad’s apprenticeship program is developing the next generation of skilled techs.
If you want to understand how to blend marketing, mindset, and mission to build a brand customers love, this is the episode to watch.
🎙️ Home Service Hustle Podcast
👤 Guest: Katie Biddle, Head of CX & Marketing at Call Dad
📲 Get to know her better here:
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