Just How Far Is Indian Music Being Exported?

Earlier this month, Spotify shared some India-specific data as part of the 2024 edition of Loud & Clear, its annual report that details how and how much artists earn money through streams on the platform. Among the highlights were stats relating to the export of Indian music abroad. On this week’s episode, we discuss and contextualise some of the lists they’ve shared and talk about the potential for local artists to expand their international audience. As always, we look at the key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on March 20, 2025.

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Listen to how Big Dawgs became the biggest export of 2024: https://open.spotify.com/episode/5Bk3RgsIobpAJnvLXmi1LY?si=vhRfCqmARZWA2RQANeQbXQ