You've been trying to fit in. Learning the industry standards. Following best practices. Being professional. Being credible. Being like everyone successful.

But what if you're optimizing for the wrong thing?

What if instead of apologizing, you should be celebrating?

Research shows industry outsiders drive breakthrough innovation at significantly higher rates than insiders. Not despite being different. Because of it.

Sara Blakely (fax machine salesperson → Spanx). Yvon Chouinard (climber → Patagonia). Rihanna (cultural outsider → Fenty Beauty). None of them succeeded by fitting in. They succeeded by leveraging what made them different.

Today: The four types of valuable outlier perspectives. And the exact framework for turning your "weirdness" into strategic advantage when building a brand.

You'll discover:

• Why industry insiders are actually constrained (and you're not)
• The outlier type you probably are (and didn't know was an asset)
• Why neurodivergent thinking creates natural business advantages
• The four-step framework from hiding difference to leading with it
• Why "what if I alienate customers" is the wrong thing to be worrying about
• How to price for uniqueness instead of competing on sameness

Listen if:

• You've been hiding parts of yourself to seem "professional"
• You don't have traditional industry credentials (and feel like an imposter)
• Your brain works differently than "normal"
• You've been told you're "too different" or "don't fit the mold"
• You're tired of trying to be like everyone else
• 
  

• Whyfinding® Sessions: Get Nic's help finding, defining your 'weird' : https://go.joyfirstworld.com/branding
• The 'troll' post on instagram: https://www.instagram.com/p/DQmC_0gDLR-/

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You have 0-7 seconds. In that time, three subconscious questions get answered:

"Can I trust this?"

"Is this for me?"

"Is it worth it?"

Obviously in this time, your clients are not consciously analyzing your logo. But they are feeling their way to their answers to these three questions.

Today I'm breaking down the three elements that actually drive the feelings in your first impression, and uncovering what makes buying obvious or creates instant resistance instead. And why most brands are accidentally creating discord instead of harmony.

You'll discover:

• Why color discord happens even when your brand colors are "right"
• The personality type mistake that makes premium pricing feel "too expensive"
• How imagery can undermine credibility before anyone reads a word
• Why sophisticated visuals with uncertain copy kills conversions
• The three-question harmony audit to check your own brand
• How to fix the biggest gap without rebuilding everything

Listen if:

• You've invested in beautiful branding but conversions aren't improving
• People say "you're too expensive"
• Your brand feels "off" but you can't figure out why
• You're getting mixed signals about your positioning
• You want clarity on what actually moves the needle

• Free quiz: Discover your brand personality type: https://go.jnicholesmith.com/quiz
• Waitlist: 48 hr brand refresh program: https://go.joyfirstworld.com/weekend-waitlist

Hosted on Acast. See acast.com/privacy for more information.

From ancient Greek mythology to Marvel movies. From Shakespeare to Star Wars. The same patterns keep showing up because they're wired into human psychology.

And when your brand taps into these universal patterns, you're not just creating marketing. You're activating something that bypasses conscious thought and goes straight to emotion, memory, and identity.

And if you’ve been in my world a while, then you know just how important emotion is when it comes to building a successful business. It’s not ‘nice to have’ - it needs to be the core of your brand and all your marketing.

Today, after many many requests for this episode, I'm breaking down the twelve Jungian archetypes and why they're one of the most powerful strategic tools you can use to create instant recognition, deep connection, and fierce brand loyalty.

But here's what most people get wrong: They pick an archetype based on what sounds cool and end up with a stereotype instead of a strategy. The secret is understanding the four core motivations underneath the twelve archetypes. That's what transforms this from marketing gimmick into psychological strategy that runs all the way the way from your reels to your company’s vacation policies.

You'll discover why brands with tight archetypal clarity grow 97% more than confused brands, how Founders like Richard Branson manage to infuse their archetypes across over 400 companies worldwide.

• The Four Core Motivations:
• The Four Core psychological Motivations driving all archetypes
• Jung’s 12 Core Archetypes with Brand Examples
• The difference between founder archetype, brand archetype, and product archetype
• Why combining primary and secondary archetypes creates depth
• Warning signs of archetypal dissonance and which archetypes and personality types clash (and what to do about it)
• How to translate archetypes into voice, visuals, and customer experience
• Creating an archetypal strategy document for consistency

• "The Hero and the Outlaw" by Margaret Mark and Carol Pearson
• Nic’s Color Brand Quiz: https://go.jnicholesmith.com/quiz
• Get on the waitlist for our new course to build your brand with archetypes: https://go.joyfirstworld.com/weekend-waitlist

Hosted on Acast. See acast.com/privacy for more information.