Jordan Nathan on Scaling Caraway and Innovating Non-Toxic Home Goods

Building a business around safer, non-toxic home goods isn’t just a trend—it’s a necessity. That belief drove Jordan Nathan to launch Caraway in 2019, starting with ceramic non-stick cookware as a healthier alternative to traditional Teflon-coated pans. Since then, the brand has expanded into bakeware, food storage, and other home essentials, all while staying true to its mission of eliminating toxic materials from everyday products. I sat down with Nathan to learn how he’s scaling Caraway, navigating retail expansion, and ensuring the brand’s commitment to safety and design remains at the forefront.