This week marks eight years since I started this podcast—back in October 2017, I recorded the first episode, and here we are in 2025, still going strong!I reflect on the lessons I’ve learned about author branding, especially as I launch my new pen-name, J. Cronshaw, focused entirely on domestic psychological thrillers. Narrowing the audience has made everything—from messaging to marketing—so much easier.Branding has always been a challenge for me. I’ve wrestled with how to define what I do when my books range from dark fantasy to wacky steampunk to near-future sci-fi. Maybe I should have embraced pen-names earlier… but then again, setting up a new website, newsletter, and socials has been a lot of work.

This week, I’ve made the decision to close my paid Substack and focus fully on Patreon as the central hub for my writing, early releases, and community.

It feels like the right move to streamline things and better serve my readers.

On the writing front, I’ve continued working on my psychological thrillers, while also reviewing the audiobook editions of The Ravenglass Throne and Undead Anarchy (Punks Versus Zombies, Book 2).

Lots going on behind the scenes as I keep building stories across genres!

This week, I’ve been juggling projects—working on my psychological thrillers while doing final checks on the first two Ravenglass Guardians novels.

I’m also getting ready for the upcoming launch of Divided Crown (The Ravenglass Throne, Book 7), and exploring the idea of putting together Kindle boxed sets for other series.

On a less exciting note, I talk about my disappointment with the Punks Versus Zombies launch, which didn’t land as well as I’d hoped.

Outside of writing, I saw Spinal Tap 2 (yes, it goes to eleven), and reflect on the fact that my son’s about to turn 13—where does the time go?

This week’s been packed with releases and reader questions!

I launched The Ravenglass Throne: Parts 1–4 as a boxed set, available now in ebook and paperback formats.

The Punks Versus Zombies audiobook is now live, as is the Trial of Thieves audiobook (Dawn of Assassins, Book 2)—great news if you’re an audio listener!

I also took time to answer questions from readers about my writing process and worldbuilding techniques.

This week, I’m happy to share that I’ve finished the draft of The Sentinel’s Mercy, the latest standalone in my Ravenglass Guardians series. With that wrapped up, I’ve shifted gears and started writing a psychological thriller under a new pen name—an exciting side project that’s been on my mind for a while.I also talk about something more personal: I’ve received the official retirement date for my guide dog, Digit. It’s a big emotional moment, and one that marks the end of an important chapter.

foreshadow cellarThis week, I took a research trip to Lytham to scout locations for a future psychological thriller.

I’ve got two domestic thrillers planned and will be writing them as side projects under a new pen-name to keep them separate from my fantasy work.

On the fantasy side, I made solid progress on The Sentinel’s Mercy (Ravenglass Guardians). I’ve now reached 75% of the draft and hope to finish it next week.

Also—though I forgot to mention it in the video—both the Punks Versus Zombies trilogy and Dark Gambit (Ravenglass Throne: Part Six) are now live on Amazon!

Visit: joncronshaw.com to find out more.

This week, I’ve been recovering and feeling much better—just in time to reach the midpoint of The Sentinel’s Mercy, my latest Ravenglass Guardians novel.

The story’s hitting its stride, and I’m excited with how it’s coming together.

I’ve also been hard at work preparing for the launch of the Punks Versus Zombies trilogy, which goes live this weekend on August 31!

Can’t wait to get this wild post-apocalyptic ride into readers' hands.

This week’s been a bit rough—I’ve been dealing with a throat infection that had me in bed for a few days.

Despite that, I made good progress on The Sentinel’s Mercy (Ravenglass Guardians, Book 2), reaching eight chapters out of a planned 24.

I’ve also finished my final readthrough of The Silent Watcher (Book 1 in the same series). Though I’m calling them Books 1 and 2 for now, the Ravenglass Guardians series will be seven standalone novels, so their final order may shift.

Meanwhile, I’m gearing up for the launch of Punks Versus Zombies on August 31—just a few weeks to go!