• Invivo Wine, Co-Founder Tim Lightbourne & Their Epic Sarah Jessica Parker Collab

  • Apr 4 2022
  • Length: 32 mins
  • Podcast

Invivo Wine, Co-Founder Tim Lightbourne & Their Epic Sarah Jessica Parker Collab

  • Summary

  • Invivo & Co was founded much in the same way our cocktail-podcast was back in 2020, by two best friends enjoying a drink (well, in our case we were making pancakes). Ioanna & Aaron’s favorite wine brand, Invivo, “makes wine our mates would drink, and talk about it the same way they would: honest, down to earth, and without too much BS”. Founders Tim Lightbourne and Rob Cameron are major bestie inspo! After a successful partnership with legendary TV megastar Graham Norton, Invivo partnered with the one, the only, the fabulous Sarah Jessica Parker to create Invivo X, SJP, both a Sauvignon Blanc and a Rosé. As major SATC fans, we knew we had to talk with Tim Lightbourne, and just like that we were thrilled when he joined us all the way from New Zealand! To start, Tim shared with us the absolutely hilarious story of the brand’s founding in a London Pub. Then we get into what it’s like operating a winery from New Zealand and discuss Invivo’s wine making process- what their flavor profile is and how they set themselves apart from the competition. They offer affordable bottles that don’t cut on quality. Next, we hear about how they basically manifested themselves into becoming partners with Graham Norton after Tim would not relent on the phone calls and even hand carried grapes across the globe. Tim is a true visionary, folks! Following their success with Graham, Invivo knew they needed a powerhouse U.S. partner, and of course they found it in SJP. Tim talks to us about how they pitched the brand to her and how they find the perfect blend each year using Sarah Jessica’s direct involvement in the process. Sarah Jessica even zoomed in following the pandemic so they could still taste wine for her line! We also learn about how she picks the gorgeous colors used on her labels, a label which she created and hand painted herself! Do you know what the “,X SJP” stands for? We end this full bodied episode with a round of rapid fire, hearing what Tim’s favorite cocktail is and finding out his favorite part about working with Sarah Jessica. Plus, the bonus of the newly formed Invivo Airline. Yes, this interview truly is the perfect glass! This episode features “The City Shandy”, an Invivo-inspired cocktail created by Mixologist & Bartender of the Year, Meaghan Dorman! Be sure to follow them @invivoxsjp and @invivowines. To locate a bottle of SJP at a store near you, visit (https://invivoxsjp.com/where-to-buy-usa/)
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