Intimate Wellness in Healthcare with Colette Courtion, Joylux Founder

In this episode, Mary sits down with Colette Courtion, CEO and founder of Joylux, to explore one of the most overlooked—and misunderstood—parts of the menopause journey: intimate wellness.

They unpack the persistent menopause knowledge gap in healthcare, where many primary care providers receive minimal formal training in menopause, leaving women dismissed or told their symptoms are simply something to endure. Colette shares how her rapid transition from motherhood to menopause exposed this gap—and sparked the creation of Joylux.

As an entrepreneur in medical aesthetics, Colette had a pivotal insight: if red-light technology could rejuvenate facial tissue, can it support vaginal tissues? By partnering with a leading OB-GYN, that idea became vFit—the first FDA-cleared, at-home device designed to support vaginal and pelvic health through menopause and beyond.

The conversation highlights why science-backed innovation matters in a crowded menopause market, how Joylux is raising the bar through clinical research and medical advisory boards, and the role of authentic advocacy—including partnerships with Halle Berry—in bringing vaginal health into the mainstream.

Colette calls out the disparity in female health and the urgent need for systemic change from insurers and regulators to acceptance of language around intimate wellness.

Connect

• Learn more about at joylux.com
• Collette on LinkedIn

00:00 The Menopause Knowledge Gap
01:07 Introduction to the Menopause Disruptor Podcast
01:23 Spotlight on Intimate Wellness
02:09 Meet Colette Courtion: Innovator in Women's Health
05:24 The Birth of Joylux
09:48 Challenges and Triumphs in Women's Health
17:57 Empowering Women with At-Home Solutions
22:21 Navigating the Menopause Market
25:33 The Importance of Knowing the Brand
26:21 Blending Personal and Professional Lives
27:13 Joylux's Product Range for Vaginal Health
30:56 Breaking the Stigma Around Women's Health
31:48 The Impact of Halle Berry's Advocacy
34:09 Ch

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Hi, I’m Mary—a Licensed Menopause Champion, certified Menopause Doula, and Women’s Coaching Specialist supporting high-achieving women as they navigate the transition from peri- to post-menopause.

Turn your menopause transition into a transformation with my exclusive

Menopause Intelligence Course an 8-module, self-paced learning journey to empower you to take agency over your health and make informed decisions with your healthcare team.

I also deliver corporate education seminars, helping forward-thinking organizations create a menopause-friendly workplace and design policies to accommodate employees at work while fostering a positive and supportive organizational culture.

Click on the link to learn more 👉🏼👉🏼 https://emmeellecoaching.com/menopauseatwork

Find me on Instagram @menopausedisruptorpodcast

Disclaimer: Information shared is for educational and entertainment purposes only and does not replace medical advice. Always consult with a healthcare professional.