Interview with Brian O’Kelley from Scope3

Can advertising play a significant role in fighting global warming?

Before this interview with Brian O’Kelley, I didn’t think so.

Now I’m convinced.

Brian O’Kelley is the inventor of programmatic advertising. His most recent venture is co-founding Scope 3, a company focused on reducing the negative effects of greenhouse gas emissions on society through a brand new kind of ads interface.

If you've ever wondered about the environmental impact of technology, this episode is a must-listen.

Key topics we explore:

• Recognizing that digital actions have physical consequences.
• Understanding how the marketing and tech industry contribute to environmental effects.
• The importance of access to trusted information for making informed decisions.
• Implementing tangible actions to decarbonize the media and advertising industry.

Resources:

The Hype Handbook

Hype Book List: https://www.hypereads.com/list

MicroFame Media website: microfamemedia.com

Author Website: michaelfschein.com

For more information about Brian and his company, visit scope3.com

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