Interbrand CEO Gonzalo Brujo’s steps to M&A success

2025 has so far been a year of high profile M&A deals, But Trump’s trade war, armed conflicts in Eastern Europe and the Middle East, and, on a more local scale, the UK’s various trade agreements with the US, EU, and India, have all contributed to business leaders delaying investments, according to the latest EY-Parthenon CEO Outlook survey.

Chief executives are always looking for ways to increase financial value for their customers, clients, and shareholders, says Gonzalo Brujo, chief executive of consultancy Interbrand. Their focus is always on “expanding, gaining different capabilities, bringing in different partners, gaining customers from around the world, and bringing new ideas to the table”.

In his view, leaders must always have a pipeline of acquisitions or new mergers to ensure their company survives and thrives. In this week's episode, He provides CEOs with a checklist to help them elevate their brands throughout the M&A process.

Credits:

Producer: Inga Marsden

Presenter: Éilis Cronin

Artwork: David Robinson

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