Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing. They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape. They also highlight the importance of commitment and consistency and explore the art of generating standout content. This episode is packed with insights and strategies. Tune in for a masterclass in marketing strategy, personal branding, and much more! Chapters: 00:00:00 - Importance of Marketing in the MSP Sector 00:07:03 - Overwhelming for Techs 00:14:09 - Building Trust and Engagement with MSPs 00:21:20 - Tracking and Eliminating Red Tasks in MSPs 00:28:31 - Product Managers and Marketing Responsibility 00:35:45 - Putting Yourself Out There 00:42:40 - The Commitment and Consistency of Podcasting 00:49:35 - Three-step marketing strategy 00:56:25 - The Challenges of Business Ownership

In this episode of Insights as a Service, Brendan is joined by Dean Ellis, recruitment manager at Beaumont People.

From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and customer support.

They also discuss the concept of functional roles in tech and how to make the four-day work week work in your business.

Chapters:

00:00:00 - The Pitfalls of Chasing a Higher Paycheck

00:04:55 - Salary Increases for Software Engineers

00:09:39 - The Security Perception in Smaller MSPs

00:14:24 - Promoting Unskilled Employees in MSPs

00:19:09 - The Importance of Company Culture

00:23:53 - The Impact of Offshoring on the Technology Sector in Australia

00:28:31 - Specialization and Offshoring in the Tech Industry

00:33:11 - Implementing a Four-Day WorkWeek

00:37:48 - Ensuring Customer Satisfaction and Productivity

00:42:30 - Measuring and Increasing Direction

00:46:57 - Effective Communication with Customers

00:51:37 - Value-Added Service and Building Sticky Relationships

In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8. Learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling. They touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challenging economic times. Chapters: 00:00:00 - Paying Someone What They Are Worth and Building a High-Performance Sales Team 00:05:41 - Incentivising Sales Teams 00:10:51 - Motivation beyond money in sales 00:16:07 - The Importance of Commission Plans in Hiring 00:21:27 - The Importance of Qualified Salespeople 00:26:38 - Building a Sales Pipeline and Social Media Strategy 00:31:54 - The Why, How, and What of Sales in Troubled Economic Times 00:37:27 - The Future of MSP Business Models 00:42:45 - Building Value Compositions for Business Success Where to find them: 👉Brendan Ritchie https://www.linkedin.com/in/brendanri... 👉James Bergl https://www.linkedin.com/in/jbergl/ Free resources: 👉The NBN Explained: https://www.lightwirebusiness.com/nbn-playbook/?utm_source=youtube&utm_medium=organic-social&utm_campaign=nbn-playbook 👉 B2B Internet Services in NZ: https://www.lightwirebusiness.com/b2b-internet-services-in-nz-guide/?utm_source=youtube&utm_medium=organic-social&utm_campaign=b2b-internet-services-in-NZ