Insight: Optimize Your Checkout Process And Reduce Cart Abandonment

You’ve invested a lot of time, money, and energy into campaigns that will attract visitors to your site, which makes it even more frustrating when most of those visitors start their checkout process, but decide not to go through with their purchase.

If it makes you feel any better, you're not alone.

According to industry reports, cart abandonment rates can be as high as 75% or more. That means that, on average, eight out of every ten visitors to your site will put items in their cart, but leave without buying.

In this episode, Maggie Paveza, one of our CRO Strategists, helps you understand why customers abandon their purchase mid-stream and shares a few of our favorite strategies for converting more of your website visitors into customers. Enjoy!

If you want even more information on this topic, click the link below to read our Insight article:

25 Ecommerce Checkout Process Best Practices that Convert

Helpful

This is helpful. Especially the part around validation and automation. Also reducing the forced need for setting up account.