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Inclusion and Marketing

By: Sonia Thompson
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  • Summary

  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
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Episodes
  • 116. How to authentically engage Hispanic consumers with Federico Gagliardone

    116. How to authentically engage Hispanic consumers with Federico Gagliardone
    Jun 20 2024
    When you look at the ethnic group that is the largest in the U.S., by far, it is the Hispanic population. As of the 2020 Census, 18% of the population was of Hispanic/Latino descent. And this number is growing. Another analysis from the U.S. Census showed that 1 in 4 children in the U.S. are Latino. As a brand, particularly if you are marketing to consumers in the U.S., know that having a sound understanding of how to market to the Latino population is increasingly becoming more important. To help you navigate how to market to this growing customer base, I sat down with Federico Gagliardone, COO at MECENAS, a minority-owned publishing and full-stack media company that connects brands with U.S. Hispanic and multicultural communities. And if you’re not in the U.S. or not marketing to consumers in the U.S., this episode is still totally worth the listen, because many of the principles are applicable to underrepresented and underserved communities. Get the Inclusion & Marketing Newsletter MECENAS WeAreCocina.com StarPicks
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    40 mins
  • 115. How to create a brand customers love with Lydia Michael

    115. How to create a brand customers love with Lydia Michael
    Jun 13 2024
    I spend a lot of time talking about belonging and how important it is for you as a brand to ensure you’re making the people you serve feel like they belong with you. But how do you go about doing that exactly? My guest today, Lydia Michael, author of Brand Love, has ideas for you. Lydia has created a framework for you that will not only help more people love your brand, but feel like they belong with you in the process. Get the Inclusion & Marketing Newsletter Lydia's book - Brand Love Lydia's consulting agency - Blended Collective
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    28 mins
  • 114. What is "normal" anyway?

    114. What is "normal" anyway?
    Jun 6 2024
    People from underrepresented and underserved communities are often viewed as not being "normal" or very different from everyone else -- which is why the don't get the attention and support they should. But what does it mean to be "normal"? Who gets to decide what "normal" is? And is "normal" even a real thing, or is it a construct we should all reject? I cover all these important questions, and ways to think about it for your brand in today's episode. Get the Inclusion & Marketing Newsletter The Canary Code book Unilever ditches the world "normal" Inclusive marketing ethics Inclusive marketing spectrum
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    22 mins
Marketing Economics
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