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In the Club by Club Colors

In the Club by Club Colors

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Welcome to In the Club by Club Colors.2022 - In the Club by Club Colors Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • What It Takes to Build Brand Loyalty on Campus

    What It Takes to Build Brand Loyalty on Campus
    Oct 9 2025
    What does it mean to be the brand you represent? In this episode, Rachel Skipworth, Associate Director of Auxiliary Services, Bookstore, and Licensing at UNC Charlotte, shares how 25 years across admissions, fundraising, and campus services shaped her approach to brand leadership. From rolling out a university-wide rebrand during COVID to championing internal buy-in across departments, Rachel breaks down what it takes to build belief from the inside out.
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    23 m
  • How NIL Changed Everything: The Future of Athlete Branding

    How NIL Changed Everything: The Future of Athlete Branding
    Sep 19 2025
    What happens when college athletes become national celebrities overnight? In Part 2 of our conversation with Dale Arens (University of Iowa) and Craig Westemeier (University of Texas), we dive into the branding ripple effects of NIL, celebrity athletes, and the business of licensing at scale. From Caitlin Clark’s rise to the future of fair labor, this episode covers how student-athlete fame collides with institutional licensing and what it means to protect a brand while supporting individual opportunity. Dale and Craig reflect on their leadership roles, origin stories, and the coaching trees they’ve helped grow through mentorship. They also unpack the challenges of email culture, the power of a phone call, and why honest conversation still beats clever copy.
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    47 m
  • What Makes a Logo Iconic? Inside Iowa & Texas’ Brand Legacy

    What Makes a Logo Iconic? Inside Iowa & Texas’ Brand Legacy
    Sep 4 2025
    What does it take to protect a brand that millions of people wear with pride? In this episode of In The Club, host Chris Jaeger sits down with two giants in collegiate licensing: Dale Arens (University of Iowa) and Craig Westemeier (University of Texas at Austin). With nearly 70 years of combined experience, Dale and Craig open up about what it really takes to manage two of the most iconic brands in college sports. From the rallying power of “Go Hawks!” to the global reach of the Longhorn logo, they explore the emotional weight behind a logo and the day-to-day work of protecting it. They dive into the evolution of brand licensing, the impact of NIL, the value of tenure, and why trust equity is a game-changer on campus. Whether you're in higher ed, athletics, or brand strategy, this is a masterclass in building legacy.
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    41 m
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