Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime journalist and media executive, now the founder of the Alliance for Trust in Media. The cliche about disinformation is you're entitled to your own opinion, but not your own facts. What that formulation ignores though is that the facts that we regard as true, the opinions we hold as core beliefs are built on top of the stories we tell ourselves.

Stories are the way we humans make sense of the world we observe and always have been. And every group is entitled to its own stories. Actually, groups are defined by their stories. My guest today, Brian Wienyski, has made it his life's work to understand the stories we tell ourselves. He's the executive director of Harmony Labs, a nonprofit that maps how stories and media influence the ways Americans see the world, whether those stories are told on TikTok or the BBC or streaming media or movies or whatever.

In this episode, Brian and Eric talk about what his findings reveal about polarization, about how entertainment and news feed on each other and what strategies might actually help bridge divides.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
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Produced by Tom Platts at Sound Sapien
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Welcome to In Reality, the podcast about truth, disinformation, and the media with host, Eric Schurenberg, longtime journalist and media executive, now founder of the Alliance for Trust in Media.

One of the hard things to face about the news ecosystem in this country at this time is that no one is coming to rescue us. There will be no Clean Air Act to take the fabrications and misconceptions and provocations out of our tragically polluted newsfeeds. If you want to consume news in a healthy way, not be misled, not trap yourself in a bubble, better understand the world at this moment, you have to take the initiative. On your own. It’s up to you.

This is not, god forbid, an exhortation to “do your own research’ on social media. That will drive you deep down some rabbit holes. But it’s an exhortation to think clearly, effectively, scientifically about what you read, or watch, or listen to.

Michael Starbird is a University Distinguished Teaching Professor of Mathematics at the University of Texas at Austin, who realized that the best way to teach students but how to think. His book The Five Elements of Effective Thinking, is about developing the habits of mind that make you much harder to mislead. And believe us, there are lots of people who want, for all kinds of reasons, to mislead you.

Michael and Eric talk about how to judge scientific claims when you’re not a scientist, as most of us aren’t; how to separate evidence from noise, and why being open to change is not only a personal virtue but a civic necessity.

If you’ve ever felt overwhelmed by the flood of claims, counterclaims, and outrage in your news feed, this episode will help you see a way forward.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime journalist and media executive, now founder of the Alliance for Trust in Media.

Even in America, there is at least one sign that tribal loyalty doesn’t always dictate political outcomes. Kentucky, Kansas and North Carolina—Republican majority states all—have elected Democratic governors. For a healthy democracy, Eric think that’s a good thing.

Which is why Eric finds today’s guest so interesting. Rob Sand is the state auditor in Iowa, the only Democrat to hold statewide elected office in that state. He’s now running for governor. That ambition in that state requires him to run what must be one of the most bi-partisan campaigns now underway in the country. We’ll hear today how he plans to persuade Republicans to cross party lines and vote for him. We’ll hear what personal qualities he thinks can bridge political divides and how, in his own life, he manages to avoid being trapped in the filter bubbles that make the American media ecosystem so toxic to civilc discourse.

Rob’s campaign is a long shot, to be sure. But it’s an experiment worth running. Imagine an election in which the deciding principle wasn’t let’s choose the lesser of two evils, but rather, may the best man win. What a concept...

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media hosted by Eric Schurenberg, longtime journalist and media executive, now founder of the Alliance for Trust in Media.

Any listener to In Reality is aware of the crisis in local news. It’s a five alarm fire. It’s the news desertification of rural America. And so, we can admire the problem forever.

But one of the goals of this program is to highlight the people who are attacking journalism’s problems of trust and sustainability. So let’s do that. Eric's guest is Erin Millar, the journalist-turned-entrepreneur behind Indiegraf, equipping news entrepreneurs with the tools and services that media businesses need to grow and thrive, but that most startup newsrooms haven’t the time, money or expertise to assemble on their own. If you think of Indiegraf as a media business in a box, you’re not too far off.

In the process of building Indiegraf and its clients, Erin has some definite ideas about how local newsrooms can build trust, how advertising is an important part of not just revenue but also trust, and why reports of the death of local news are not just exaggerated, they are missing the trend.

We think you’ll get a lot out of this. Maybe even hope. Now here’s Erin Millar.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

We’ve been trying to suss out the future of media for the past few weeks by talking about the present of it. The rise of influencers, the decline of local media, the mercurial psyche of audiences. Okay. So where does journalism go from here? How does it fulfill its role in a democracy rebuild trust and sustain itself economically—assuming it’s even possible to do all three at once. That’s the big topic for today’s guests, which is fine because they basically spend all their time pondering just those questions: Tom Rosenstiel, professor of journalism at the University of Maryland and co-author of the profession’s bible, The Elements of Journalism, and Richard Gingras, former head of Google’s Local News Initiative and now chair of Village Media.

They don’t spare journalism. They’ll discuss why the long, slow rebuild of trust depends not just on accuracy, but on empathy. Why reporters should start with human-centered design. And why local journalism, despite the current five-alarm fire in the category, may offer the most scalable model for renewal in the long run.

This episode was recorded live at Eric's University of Chicago class on the future of media. We hope you enjoy the episode!

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media. I’m your host, Eric Schurenberg, long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

You cannot talk about the future of media, or the future of anything for that matter, without talking about AI. What generative AI does is pretty much exactly what journalism does: digest information, highlight what matters and render it to an audience in a fetching, attention grabbing way. For journalism, is that a good thing or a bad thing? Well, judging from history, it’s both or either: all depending on how it’s used. There’s already alarming evidence that Google’s pivot to AI summaries in its search, rather than links, is decimating referral traffic to newsrooms. It’s also undeniable that those same newsrooms are using AI to automate the grunt work of information gathering for journalism.

To explore both the peril and promise, I’m joined by two guests who approach this upheaval from opposite sides of the media-tech divide. Jessica Chan is head of publisher partnerships at Perplexity.ai, a rising player in AI-powered answer engines. Troy Thibodeaux leads AI strategy at the Associated Press, a legacy newsroom that’s long been a leader in automating journalism with integrity.

This conversation—recorded live at my University of Chicago class—dives into the licensing dilemmas facing publishers, the safeguards newsrooms are building around generative content, and the hopeful ways AI is being used to personalize, streamline, and even monetize trustworthy journalism.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media. I’m your host, Eric Schurenberg, a longtime journalist and media executive, now the founder of the Alliance for Trust in Media.

In previous episodes of In Reality, when we’ve talked about media, we’ve focused mostly on legacy outlets—and their simultaneous crises of evaporating trust and shrinking revenues. But that neglects the far healthier and arguably more influential part of today’s national conversation—influencers. In terms of audience size and engagement, many influencers have eclipsed most legacy outlets, especially among younger audiences. Today, we’ll correct that oversight.

Recorded live at my University of Chicago class on the future of media, this conversation features three creators who’ve built large followings without the backing of legacy brands. Eric Newcomer left a cozy traditional journalism job at Bloomberg to create an eponymous Substack newsletter and launch the Cerebral Valley event series. David Pakman runs a multi-platform progressive political opinion shop with millions of followers. And Kate Bacon translated her pre-med degree into viral science videos on TikTok before stepping away to pursue an MBA.

We talk about what makes their models work, how they build trust from scratch, and what guardrails exist in a world with no fact checkers, no editors, and no tradition of journalistic standards. We explore the tension between popularity and integrity, the business incentives that shape their content, and the lessons mainstream media might learn from the parasocial newsroom.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media. I’m Eric Schurenberg, longtime journalist and founder of the Alliance for Trust in Media.

We talk a lot about the economic challenges, not to say cataclysm, that news media has been through in recent decades. Even the most storied brands have found themselves striking advertising deals they’d never have considered a decade before, or scrambling for scraps of revenue in dark corners like Award programs? Branded content? Paywalls? Today’s guest, Cindi Leive, former editor in chief of Glamour and Self has ridden the media revenue roller coaster from the big-spending peak of women’s glossies through the grueling disruption of the digital era. Now she’s starting over in this new environment leading The Meteor, a feminist-forward for-profit collective focused on storytelling for social change, where she needs every bit of her revenue gathering skills.

In this interview, recorded live at the University of Chicago’s Graham School, Cindi and Eric dive into the unraveling of legacy business models, the rise of programmatic advertising, and the existential question of who owns the future of journalism. As she jokes at the beginning of the session she expected to be talking about easy questions like freedom of expression and the First Amendment. Instead we’re dealing with a much more wicked problem: How media companies can make money today.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com