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In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication.

Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on ethical influence.

We discuss:

How People Actually Make Decisions

• Why most decisions happen subconsciously
• The difference between intuitive thinking and logical thinking
• How short attention spans affect modern marketing

The Seven Principles of Persuasion

• Reciprocity, liking, unity, and social proof
• Authority, consistency, and scarcity
• Why these principles work across cultures and industries

Practical Persuasion Strategies

• How testimonials and social proof influence buyers
• Why framing messages around avoiding loss can be more persuasive
• The surprising power of leading with a weakness

Key Takeaways for Marketers

• Ethical persuasion builds trust and long-term relationships
• Small language changes can dramatically increase results
• Understanding human psychology makes marketing more effective

Whether you're in marketing, sales, or leadership, this episode reveals how small shifts in messaging can lead to stronger influence and better outcomes.

Connect with Patrick:
Website: https://ethicalpersuasion.com.au/
Facebook: https://www.facebook.com/ethicalpersuasion/
LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

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In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences.

Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.

The Problem with “AI Slop”

• How businesses are using AI to generate content without reviewing or editing it
• Why generic AI-written blogs and posts weaken credibility
• What happens when marketing strategy is replaced by automation

AI as a Tool, Not a Replacement

• Why AI still needs human insight, direction, and editing
• The difference between AI-assisted content and AI-generated content
• How AI can save time without sacrificing authenticity

The Power of Human Stories in Marketing

• Why personal stories and experiences connect with audiences
• How unique moments—like real-life anecdotes—create authenticity
• Why AI can’t replicate your quirks, voice, or lived experiences

What Happens When You Trust Your Voice

• How Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emails
• Why audiences respond to content that feels human and personal
• How authentic marketing leads to better results and new clients

Key Takeaways for Marketers

• Why strategy and audience understanding must come from you—not AI
• The importance of reviewing and editing every piece of AI-assisted content
• How to audit your recent marketing to make sure your voice is still present

If you’re using AI in your marketing—or wondering if you’re relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.

AI can help you move faster, but your voice is what makes your marketing meaningful.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online.

Kyle shares his journey from growing up around construction trades to building an SEO agency focused on helping home service businesses succeed online. Along the way, the conversation dives into the realities of modern SEO, the myths around AI replacing search, and why understanding your customer still matters more than any algorithm update.

The Evolution of SEO in the Age of AI

AI tools like ChatGPT are changing how people search for information—but they haven’t replaced traditional search engines.

Kyle explains:

• Why Google still has a major advantage because it can crawl and understand websites more effectively
• How AI platforms currently rely on signals like reviews and third-party sources (Yelp, Google Reviews, etc.)
• Why businesses need to expand their reputation across multiple platforms—not just Google
• The risks of “gaming the system” with SEO shortcuts that create short-term gains but long-term damage
  
  

The takeaway? Solid SEO fundamentals still matter—and probably always will.

The Right Way to Approach SEO Strategy

One of the biggest mistakes businesses make is chasing SEO “cheat codes.”

Kyle describes the smarter approach:

• 80% solid SEO fundamentals
• 20% experimentation with new tactics

This balance allows businesses to stay competitive without risking their entire marketing strategy on short-lived hacks.

If you put all your effort into shortcuts, you may see quick wins—but you’ll likely lose everything when algorithms update.

Does Blogging Still Matter for SEO?

The answer, like many things in marketing, is: it depends.

Blogging isn’t just about stuffing keywords anymore. Instead, it should help customers make better decisions.

Effective blog content should:

• Address customers’ biggest fears about working with your business
• Explain how your process prevents common problems
• Educate buyers so they feel confident choosing you
• Demonstrate expertise through real-world examples

When content answers real questions, it improves both the customer experience and your search visibility.

Why Your Website Strategy Matters More Than Ever

Many businesses try to save money by piecing together website tools or building sites themselves using drag-and-drop builders.

Kyle explains why this can create problems:

• DIY website builders often lack advanced SEO capabilities
• Businesses may not truly own their domains or data
• Piecemeal marketing strategies lead to inconsistent results
• A holistic approach—website, content, reviews, and SEO—creates stronger long-term growth

In other words, your website shouldn’t just exist. It should function as the foundation of your entire marketing strategy.

The Most Important Marketing Lesson

At the end of the episode, Kyle shares a powerful question every business should ask:

“If you c

Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

Watch here