Impact with Xavi Cortadellas and Miguel Machado

Companies are confronted with new competitors and innovations faster and faster. Xavi Cortadellas and Miguel Machado from Digital Consulting Keenfolks explain how to deal constructively with this challenge It is an almost everyday situation in companies: new competitors and innovations appear on the market, or a great business opportunity. A strategy is then drawn up and the best employees are set to drive the change forward. Change happens - but not quickly enough or effectively enough. Value is lost and, last but not least, you go back to old mechanisms and models. Where you started. But why does this situation keep repeating itself? Why do such situations seem to be happening more and more frequently in recent years? How can a company learn from this, deal constructively with these situations and continue to operate effectively in the market? Xavi Cortadellas and Miguel Machado are the founders of digital consultancy THE KEENFOLKS. The Spanish powerhouse caused a sensation in the consulting market in the last few months when they received the global consulting order from the pharmaceutical company Merck with a comparatively small team. "Without an adaptation to the constantly changing digital framework, companies will disappear from the market more and more quickly. It depends on the right digital ecosystem."