"I’m competing with white space”: Heba El Gabaly on designing the future

Heba El Gabaly, co-founder and CEO of Efreshli, discusses her journey from corporate to entrepreneurship, scaling a tech-driven design-led business, and the importance of blending online and offline experiences. The episode explores her unique blend of leadership, what it felt like to bring on a co-founder and her mission to make quality design accessible to everyone. Chapters 0:01 Coming up… 2:36 The Efreshli journey 3:11 Building a business online vs offline 7:21 The Challenges of Entrepreneurship 8:53 First Customers and Social Media Success 14:15 Navigating VC Funding 19:31 Men vs Women Entrepreneurs 25:21 Bringing in a co-founder 35:16 Scaling and expanding Efreshli 38:47 The Impact of AI 47:42 ‘Good design companies sell taste’ 53:26 Expanding Efreshli to the UAE & Saudi Arabia 57:13 Creating keeps you young