Ignoring AI Search is Costing You Revenue (Here's Why)

B2B buyers have embraced AI search in their millions, yet many marketers are still treating it as an emerging channel rather than a critical investment. In this episode, Dan and Phil explore why delaying your AEO strategy could be as costly as those who regret not prioritising SEO a decade ago.

We cover how to build the business case for AEO investment, the differences between Google AI Mode and ChatGPT visibility, and why understanding buyer behaviour shifts is essential for marketing leaders. With ChatGPT now reaching 800 million monthly users, the window for early-mover advantage is closing fast.

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