If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you.

In this replay of one of our classics, I’m going back to one of the very first conversations we ever had on the podcast: what an Ideal Practice actually is, and why giving yourself permission to do things your way changes everything.

We’ll talk about how most of us slide into a “default” practice that fits everyone but us—and what it looks like to turn that around with a few honest, clarifying questions.

Yeah. This is going to help you. :))

In this episode, you’ll learn:

1. Why developing your practice “by default” leaves you tired, resentful, and broke—and how to transition to something way better..
2. The core mindset shift behind an Ideal Practice: you have both the freedom and the responsibility to design it. (You may like this and you may not, lol.)
3. Five clarifying questions that help you get clear on who you serve, the kind of work that lights you up, and how you actually want to work. (So many choices. I know!)
4. Real-life examples of healers who changed their schedules, adapted their services, and even learned to set better money boundaries so their practices just FIT them better.
5. A simple reflection exercise you can do this week to celebrate what’s already working — and begin changing what isn’t.

And you’ll hear some of my favorite truths from this early episode, like:

• “We own it all, y’all.” 😉
• “Do things your way. That doesn’t make you a bad person. It makes you happy.” (Am I right???!)
• The five most important words you will say in your business…. And more.

All of this so that you can start designing a practice that pays an honorable rate, reflects the good you do in the world, and actually feels like it was built for you.

If this episode stirs something up for you, set aside 30 minutes this week, grab a notebook, and walk yourself through the five clarifying questions I share. Notice what already feels ideal—and what absolutely doesn’t. Then choose one small change you’re willing to make next.

When you do, I’d love to hear about it. Tag me on social or send me a quick note and tell me what you’re changing in your practice next.

~Wendy

P.S. If you love this episode, would you give us a 5 star review? Just scroll to the bottom of the show page in Apple Podcasts where you’ll see the reviews that are already there, and find “Write a Review” in a tiny link underneath. Thank you!!!

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SPECIAL OFFER

Heading into the holidays brings up allll kinds of mixed emotions, worries and joys for our clients, and for ourselves. What better time to practice focusing on abundance, and learn how to attract better income, better energy, and better flow in your private practice?

Check out Mind Over Money, my sweet mini-course that may be just what you need right now. And use the Promo Code “Ideal50” at check out to get over half off, too. BOOM!

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Seasons change — and so does the rhythm of our work.

In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a while — and what’s coming next.

Over the next few months, I’ll be alternating between short reflections and replays of some of my favorite episodes that are packed with value. This new rhythm gives me space to create something I’m really excited about — the self-paced, DIY version of my live course, Evolve. Whoooeeeee….!

Ever wish you had a roadmap to help establish a solid foundation and grow your practice at your own pace — without adding more to your already full plate? This will be for you.

So tune in today for a quick, heartfelt update about honoring your own seasons, working with intention, and our evolution as practice owners.

Sometimes the most generous thing we can do is to create space for what’s next.

That’s what I’m doing here.

This week’s message is brief, but important.

And hey! Why don’t you shoot me a note and let me know what you think about my plans. Am I on the right track here? :)

I think I am. 😎

In the meantime, I’d love to know — what kind of “seasonal shift” are you in right now? Send me a DM on Facebook or an email and tell me. 💬

And have a great week!

~Wendy

P.S. If you’re craving a slower, more intentional way to grow your practice, stay with me through this new season — and get ready for Evolve, coming February 2026.

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MENTIONED: My Interview with Joe Sanok, Host, Practice of the Practice Podcast in Episode #170.

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HAVE YOU HEARD?

You can get my popular min-course on how to transform your money mindset from one of lack, to one of abundance - and just in time for the holidays. Use the promo code "Ideal50" at check out and save $50 - over half the usual fee. Look at that! You're already attracting more abundance! Check out Mind Over Money right here; www.WendyPittsReeves.com/mind .

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com

Hey everyone! You’re in for a treat and a half today! 😍

On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field. Joe helps therapists build a private practice that they absolutely love … one that makes money, serves people deeply, AND doesn’t burn you out in the process.

Heading into this interview, I was eager to hear his backstory, and he did not disappoint. :)

In this episode, Joe shared how he stumbled into private practice almost by accident, and the journey that his career took to bring him all the way to where he is today … guiding and inspiring the next generation of therapists.

We're not just talking tactics and strategies here, y’all (though we cover plenty of those). We're digging into the personal evolution that happens when you grow a business.

In this episode, you'll learn:

• The 3P Process Joe uses to validate every new idea he has (and how it helped him turn a $500 course idea into a $20,000 done-for-you service!).
• Why you should never think of your business as your baby (and the surprising reframe that changes how you show up as an owner).
• Why there are probably 10 different ways you can serve a single client… (This was such a creative way to grow your practice AND serve at a deeper level. I loved it!!)
• The simple pricing rule to use when raising your rates. (Spoiler alert: might make your stomach flip! 😉)

Whether you're just starting out, growing a group practice, or wondering what's next, there's something here for you. Joe is one of the most respected leaders and teachers in the private practice world, and this interview shows why.

So give this a listen. And maybe - just maybe - start dreaming a little bigger about what your practice could become. 🤩

Lots of love,

~Wendy

P.S. What was your #1 takeaway from this conversation? Send me a DM on Facebook or an email at Wendy@WendyPittsReeves.com and tell me. And if you enjoyed this episode, be sure to leave us a 5 star review too. Thanks!

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TODAY’S GUEST: JOE SANOK

Joe Sanok launched Practice of the Practice in 2012, first as a blog, and later as a podcast, so he could talk about what he was learning about business, marketing, and private practice. In the years since, he's sold his very successful group practice, became an author, a keynote and TEDx speaker, a business consultant, and podcaster. His show, The Practice of the Practice Podcast, is the #1 podcast for therapists and one of the top podcasts in the world.

He's been featured in multiple outlets and is the author of Thursday is the New Friday. Joe has been named a top therapist resource for his podcast, blogging, and consultant services. Check out his signature program: The Practice Academy.

His Website: https://practiceofthepractice.com/

His Podcast: https://practiceofthepractice.com/listen-to-the-podcast/

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

www.WendyPittsReeves.com
Wendy@WendyPittsReeves.com