Human Influencers or AI - what will the future bring us? Podcast Por  arte de portada

Human Influencers or AI - what will the future bring us?

Human Influencers or AI - what will the future bring us?

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Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI".

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