How useful is AI for content writing?

Recently, OpenAI launched a new version of their ChatGPT bot that can allegedly generate natural content.

As Marketers are always looking for an edge using automation, it obviously generated some interest. As well as a number of questions!

How good can the results be? Can it be useful as a starting point for writing? And what about the ethics?

Whilst we discuss this and more in our latest podcast, we also decided to test it out on our blog. You will find the results here.