How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

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==Let's Break It Down==

• 06:59 Rethinking Brand Metrics
• 09:46 Outdated Perception of Marketing
• 12:51 Evaluating Marketing Spending and ROI
• 15:24 Managing New Product Launch Expectations
• 18:11 "Marketing's Role in Boardrooms"
• 21:09 Balancing Strategy with Quality Metrics
• 26:26 CMO Strategy: Aligning with Objectives
• 29:20 Effective One-on-One Communication
• 33:35 Fostering Innovation Through Pilot Projects

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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