A home can be rebuilt after wildfire and still be hard to keep if insurance becomes unaffordable or unavailable. Jennifer Gray Thompson talks with Jen Goodlin of Rebuild Paradise Foundation and Valerie Brown, an insurance and disaster recovery expert, about the long, complicated work of helping people get all the way home.

Together, they look at one of the biggest barriers in recovery: insurance, including why prepared homes are not always recognized by insurers and how communities can create practical pathways toward safer, more affordable rebuilding. Jen shares what Paradise has learned since the Camp Fire, from defensible space grants to rebuilding an entire town with a different understanding of risk. Valerie brings nearly two decades of disaster recovery experience, offering a clear view of how insurance, preparedness, and local leadership shape what recovery actually looks like on the ground.

The conversation also challenges the way recovery is often measured. Instead of reducing communities to housing percentages or comparisons between disasters, Jen and Valerie ask what it means to come back safer, more resilient, and more connected to the people and places being rebuilt.

Resources:

• How to Disaster
• Learn more about After the Fire USA
• After the Fire USA Resource Library
• LA Rising Podcast with Kim Marshall
• Watch Duty App
• Community Brigade Malibu
• Connect with Jennifer Gray Thompson on LinkedIn

Produced by NOVA

Cecelia Girr is Director of Cultural Strategy at Backslash, the cultural intelligence unit of Omnicom Advertising, and the author of Ready Is the New Well, a landmark report for the Global Wellness Institute on preparedness as a cultural movement. Kim Marshall is the host of LA Rising: Stories of Healing, Help, and Hope, a podcast born from the LA fires.

In this special double-hosted episode, Cecelia joins Jennifer Gray Thompson and Kim Marshall to talk about what the data actually shows: why extreme weather is no longer extreme, why the 2030s will be defined by resilience, and how preparedness has moved from the fringes of doomsday prepper culture into the mainstream.

They cover fear-based messaging and why it drives paralysis rather than action, Yale research showing that small acts of preparedness reduce anxiety and depression, the role of technology in democratising disaster readiness, the rise of disaster-literate social media creators and brands designing for emergencies, and why social connection turns out to be the strongest predictor of survival after a disaster. Jennifer also talks about the Watch Duty app, block captains, and the third way between paralysis and denial.

This is a conversation about culture, data, and what it actually looks like when a society decides to get ready.

Resources:

• How to Disaster
• Learn more about After the Fire USA
• After the Fire USA Resource Library
• Ready Is the New Well - Global Wellness Institute
• Backslash at Omnicom Advertising
• LA Rising Podcast with Kim Marshall
• Watch Duty App
• Community Brigade Malibu
• Connect with Jennifer Gray Thompson on LinkedIn

Produced by NOVA

Jennifer Gray Thompson speaks with Eaton Fire survivor, journalist, and PostFire co-founder iO Wright about what happens when a person loses their home and is suddenly forced to navigate a recovery system that is confusing, fragmented, and often hard to access. iO shares how he and his partner, Patty, turned their own experience of loss into PostFire, a revolutionary survivor-centered platform designed to offer clear, fact-checked, trauma-informed guidance for people rebuilding after fire.

Their conversation looks at the gaps survivors face around insurance, housing, FEMA, debris removal, donations, rebuilding costs, and information overload. It also explores why dignity, choice, and trusted communication matter so much after disaster, especially when people are exhausted and trying to make decisions that will shape the next several years of their lives.

At its heart, this episode is about what becomes possible when survivors are listened to, supported, and trusted as experts in their own recovery.

Resources:

• How to Disaster
• Learn more about After the Fire USA
• After the Fire USA Resource Library
• PostFire
• iO Wright
• PostFire on Instagram
• Connect with Jennifer Gray Thompson on LinkedIn

Produced by NOVA